The 31.5 Guy Podcast

All decisions in life can be summarised into a flowchart-like system. If you ask a few questions in succession, based on the “yes” and “no” answers that you receive, you’ll be able to make an educated and well-thought out decision, that not only doesn’t disregard associated risks, but also takes very less time - all about it in this episode - based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

You can find me at https://rounakbose.in

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~

The 31.5 Guy

We cannot choose the game. Neither can we choose the rules of the game. We can only choose how we play. We can choose whether to move ahead with a finite mindset, or an infinite one - all this and more in this review of the book, The Infinite Game, by Simon Sinek.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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The 31.5 Guy

In the words of Gretchen Rubin, "If you're not failing, you're not trying hard enough." Similarly, if you have no clue about your strengths, your weaknesses, your opportunities, or your threats, you'd be ill-positioned in not only all events concerning your professional life, but also the more vital, personal one. All about SWOT analysis in this episode, based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

If you surveyed the subscribers of a science magazine, and generalised their responses to an overall population, all science-minded perspectives would be over-represented in the analysis and consequently in the results too! All about this, and more, in this episode, based on an excerpt from the Universal Principles of Design.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

You can find me at https://rounakbose.in

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~

The 31.5 Guy

Where would you position yourself on the psychographic landscape? Where would you position your parents? Where would you like to be ideally positioned? How can you reach that position? Well now, what's stopping you? Get to know where you belong! All about socio-cultural segmentation in this episode based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

Chernobyl? Human error. But - is it really? Yes, humans did commit the error. But if the design did not have inherent flaws, maybe the human errors wouldn't happen. So it's not human error - it's design error. All about different kinds of design errors in this episode based on an excerpt from the Universal Principles of Design.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

You can find me at https://rounakbose.in

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~

The 31.5 Guy

A compelling case fir cultivating intense focus, and immediately actionable steps - that is what you receive when you subscribe to the "Deep Work" philosophy of leading your professional life to the success that it deserves. Rules for focused success in a distracted world, presented to you by Cal Newport, in this review of his book, "Deep Work".

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

There's a very common conundrum in game theory - whether or not you should trust someone, mapped to what the consequences are if you do trust, or don't trust, or put yourself first. It's a very fascinating dilemma indeed - does trust always breed treachery? All about this and more, in this episode based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

You can find me at https://rounakbose.in

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~

The 31.5 Guy

When you enter an Apple retail store, you feel like you've entered a palace full of glass and premium feels all around you. But why? Is it just the brand image of Apple? Or is it the line-up of brilliant gadgets in there? Or is there something else? All this and more in this episode based on an excerpt from the Universal Principles of Design.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

We all know speed equals distance by time. But when a sniper calculates the speed of a bullet, they take into account wind speed, temperature, altitude, angle of the shot, and sometimes even, the rotation of the earth! We don't need to know all these for a paintball fight, but in reality, this process - like almost all other processes around us - becomes a black box, and we have to have faith in the sniper, than to have knowledge about the sniping. All this and more in this episode, based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

You can find me at https://rounakbose.in

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~

The 31.5 Guy

The most incompetent people, tend to be the most confident - until of course the reality takes them on the grandest roller-coaster of their lives. The Dunning-Kruger effect, as it is called, affects not only the least competent, but also the highly competent ones - all this and more in this episode based on an excerpt from the Universal Principles of Design.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

"It's not for you" - we are clearly not supposed to say that to anyone. But if you want to succeed, you must. Because in doing so, not only are your showing immense respect for those people who have been the target recipients of your product, but also those who have not - because then clearly you do not wish to waste their time convincing them that it is indeed for them. All this and more, in this episode, as a review of the book, This is Marketing, by Seth Godin.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

"First they ignore you, then they laugh at you, then they fight you, then you win" - not just in your life, but in the life of products as well. This is also exactly why some ideas take strong hold, and become trend-setters; while others bloom briefly before soon disappearing - all this and more in this episode based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

Each and every product out there, progresses through basic sequential stages of creation. Once you understand and use effective strategies for each stage, you as a designer can maximise your product's probability for success - all about this and more in this episode, based on an excerpt from the Universal Principles of Design.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

"The internet is the world's largest library. It's just that all the books are on the floor." At first glance, you'd think the best-selling 20% of the products on sale in the internet are the ones that generate 80% of the revenue. In terms of profit, that might hold true, but when it comes to the overall turnover, it's the Long Tail that gets the last laugh. More about it all in this episode based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

Those worn out paths where people naturally walk, those beaten paths that trail off the sidewalk, those shortcuts to reach your destination faster - not just in landscape design, but in usable web and application design too; all about Desire Lines in this episode, based on an excerpt from the Universal Principles of Design.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

"Do not read this book unless you want a new way of living" - that's how strong Tim's advices are to anyone who wants to escape the monotonous 9-to-5 and join the group of elite productivity experts called that "new rich". All this and more in this book review episode, based on The 4-hour Work Week, by Timothy Ferris.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

In 1990, James Reason illustrated the causes and effects of human errors using what is popularly known as the Swiss cheese model. In the ideal error-free world, a block of cheese has no holes. But the reality is different - all about it in this episode based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

Rote learning, learning by heart, mugging it all up, gulping down pages after pages of notes - that might get the job done in the short term, but that will only be superficial. You would not be scratching even just the surface of your brain's processing power. That is why you need to maximise your depth of processing - all about it in this episode based on an excerpt from the Universal Principles of Design.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

It's magical to be a part of a team that just clicks! There's no hard feelings, there's complete trust and openness, and efficiency is at its peak. But this is almost a mythical entity that we're talking about here. In reality - most teams are just groups of people. So how do you transform a group into a team - all about it in this episode based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

We all need the environment that we live in, to deter crime. And for that very reason, we need markers, surveillance, and signs of ownership - three main pillars of defensible spaces. All about these in this episode, based on an excerpt from the Universal Principles of Design.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

"The book I would choose as pillow and plate, alone on a deserted island." These words by Jeanette Winterson perfectly embody the powerful spell that Italo Calvino casts through his masterpiece, Invisible Cities - and this episode is a humble attempt at reviewing this vintage jewel.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

Your market conditions, timing, customer research, funding, team, vision, motivation - none of these matter much when it comes to executing the "perfect" project. In the end, you can only have it good and fast, or good and cheap, or fast and cheap. Good, fast and cheap - that would've been perfect - but then, that's impossible! All about this, in this episode, based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

More often that not, the average responses of a group to a certain class of problems are better than any individual response from that group - such is the power of a prominent principle, called crowd intelligence - all about it, in this episode, based on an excerpt from the Universal Principles of Design.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

You don't need to start panicking as the deadline of your project comes closer. There is no need to believe in the myth that the printer or the photo-copier is going to break down the day before the presentation. The result-optimisation model is the one-stop solution to your project-timeline-jitters. All about it in this episode - based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

How do you assess the financial return associated with adding new features into your product design? How do you understand if you're adding value for your users, or taking away? How do you make sure that your design isn't poor? Well, one very important way is cost-benefit - all about it in this episode based on an excerpt from the Universal Principles of Design.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

As vastly important as DIY usability-testing is, and as simple and straightforward as its processes can be, it's surprisingly unfortunate how tiny a fraction of people actually get it done. Moreover, it doesn't always have to be in-person - remote-testing can get the job done too. All this and more, in this book-review episode, on Rocket Surgery Made Easy, by Steve Krug.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

Homogeneous teams don't function very well - because, everyone has the same point of view, all the time! If you cannot change your point of view, depending on the needs of the situation, it will become very problematic to understand what the correct approach to a task would be. And that is precisely why you need at least "six hats"! All this and more in this episode based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

What does a hot-air balloon, a jellyfish, a rocket, a squid, a hang-glider, a stingray, an albatross, and a bat have in common? Why are they even grouped together? It's all about convergence. Learn more about it, and how you can apply it to your work as a designer, in this episode based on an excerpt from the Universal Principles of Design.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

From employees in development, to developed employees, the path is not linear. More often than not, the level of expertise increases. But, there occur very high fluctuations in the employee morale and motivation. And it's at these very junctures, that leadership is needed. Not just an absolute standard of leadership - what we need is situational leadership. All this and more in this episode based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

A dictatorship is not always wrong. Similarly, a democratic path is not always the best to pursue. In design processes, likewise, the sole-designer-says-the-final-word way is not always the best idea. Similarly, clouding a project with stakeholder buy-in, is sometimes not the correct way to go. It all depends on the situation and the work at hand - all this and much more in this episode, based on an excerpt from the Universal Principles of Design.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

"Weapons of influence" - that's what everyones is armed with in today's world. Reciprocation, commitment and consistency, social proof, liking, authority, and scarcity - these 6 principles are foundational pillars to help you not only become a skilled persuader, but also to defend yourself against similar people. All this and more, in this episode - a review of the book, "Influence", by Dr. Robert B. Cialdini.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

Our minds work in funny ways. Many of us have high morals, we live up to strong beliefs. Yet, if we dig deep, we'd probably find that many of our actions are in stark contrast to what we believe in. Even though we know being a couch-potato is wrong, many of us still become one. This is where a guilty feeling creeps in - and we try to self-justify. It's hard to change our behaviours, but easier to tweak our beliefs into becoming consistent with our immoral actions - which in turn will get us towards no better place in life. All this and more in this episode about cognitive dissonance, based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

How would you save a document in a word processor? Novice users would go to the Menu bar, click on the 'File' option, go down the drop-down menu, and click on 'Save'. More proficient users would instead just hit Control+S or Command+S on the keyboard, and be done with the exact same job. Both methods allow you to reach the same goal, but one favours simplicity and a structured path, while the other favours efficiency and gives you more control over the tool. All this and more in this episode based on an excerpt from the Universal Principles of Design.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

From its birth in 1996 by Dr. Dan Herman till today, there's very few people who don't know about FOMO. Yet there's very few people who can overcome it, more few who know how it's leveraged, and only about a handful of people know how they can leverage it in a proper and ethical way to make this world a better place for everyone to live in. In the end, it's all about perspective, and living up to your morals.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

A pointed kettle and a round kettle are placed on the kitchen counter. They are grey in colour, of the same height and width and breadth. They have the same metallic glossy finish, and the same black handle. The handle on the pointed one is at a sharp right angle, and it's a straight piece of metal. The handle on the round one, is a curved one, made of rubber. Which one would your brain prefer? All of this and more in this episode, based on an excerpt from the Universal Principles of Design.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

Take charge and make a difference. Live your life with a sense of significance. Embrace problems, adjust to obstacles. Passionately pursue your personal mission. Gain balance in all aspects. Resolve challenges and conflicts. Never give up. And always focus on universal principles. All this and much more in a review of the wonderful book, Achieving Authentic Success, by Dr. Ron Jenson.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

You can find me at https://rounakbose.in

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~

The 31.5 Guy

Risk is what remains after we think we've thought of everything - it pays to be able to brainstorm all kinds of risks. And what better way to do that than through categorising different classes of risks based on knowns and unknowns? Presenting the Rumsfeld matrix - based on an excerpt from the Decision Book, by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

Why do people keep wearing masks the wrong way all the time - some wear it on their chin, some on their neck, and some dangle it from one ear. Some even cover just the lips and keep their nose poking out. Well, there's no constraint on these activities of any kind. Basically, if you can think about any oddly creative way to use a product, rest assured that unless you limit those unintended actions, they will be done. You need to have a method of limiting the possible actions that can be performed on a system. Well, constraints to the rescue! - based on an excerpt from the Universal Principles of Design.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

"The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it"- Michelangelo. Before sprinting forward with your shiny new ambition, first evaluate and validate the correctness of the goal. Choose the correct goal to pursue with the John Whitmore model in hand - based on an excerpt from the Decision Book, by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

To indicate and reinforce the relatedness of elements, or to indicate and reinforce the differences among elements, you would need similarity, and the lack of similarity respectively. And to enable people to efficiently transfer knowledge to new contexts, learn new things quickly, and focus attention on the relevant aspects of a task, you would need consistency. More on these two very important principles of design, based on an excerpt from the Universal Principles of Design.

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~

The 31.5 Guy

"Even if it's true that the average man seems most comfortable with the commonplace and familiar, it is equally true that catering to bad taste, which we so readily attribute to the average reader, merely perpetuates that mediocrity and denies the reader one of the most easily accessible means for aesthetic development and eventual enjoyment" - read that again, and you'll understand the depth of wisdom from which it has been spoken. If you have a taste for good design, and want to uncover what makes good design, good - Thoughts on Design, by Paul Rand, is a must-read.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

It is hard to perfectly understand all facets of our own personality. But, we can become aware about those faces of our personalities that we portray to the outside world. But, how? Well, look out the Johari window, and the view might be an eye-opener, on your path to self-awareness. This episode is based on an excerpt from the Decision Book, by Mikael Krogerus and Roman Tschäppeler.

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~

The 31.5 Guy

Debates and design research require adequate data, most definitely, but what data we choose to present, and what we ignore, is up to us. And that is where the poison of the confirmation bias creeps in. It is worthwhile to remember that we often favour information that confirms a pre-conjured belief which we have high emotional investments in, and that we often ignore and try to actively stamp out information that contradicts us. This is wrong. This needs an antidote – all this and more in this episode, based on an excerpt from the Universal Principles of Design.

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~

The 31.5 Guy

You might feel you're a hardworking person who has achieved a lot owing to all the sacrifices you've done in life. A friend might see you as a lazy person, who gets really lucky when it comes to achievements. This isn't wrong to have. But, it's a mistake if you did not try to find out all perspectives of yourself. Only then could you understand your behavioural traits and ingrained tendencies. And this can be done with ease, with the help of the Uffe Elbæk model - based on an excerpt from the Decision Book by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

In video games, simplifying playability by making it clear who is being controlled and how to control them is perhaps the most important - and this is done often by making the names and controller icons move with the players - resulting in the viewers perceiving those otherwise separate entities as a group. Designing games isn't all fun and games after all. All this and more about the Principle of Common Fate in this episode, based on an excerpt from the Universal Principles of Design.

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~

The 31.5 Guy

From entrepreneurial infancy to the adolescent growing pains, to the mature entrepreneurial perspective - this gem of a book by Michael Gerber, claims to be the guiding light of all businesses that succeed. If you want to apply the lessons of franchising, to any business, this book is a must-read to help your business thrive in a productive and assured way.

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~

The 31.5 Guy

We need to make purchase decisions almost every day of our life - but they need not be nerve-wracking, no matter how big the purchase is. Establish a research strategy and stick to it, lower your expectations from the fancy purchase you're about to make, don't worry yourself to hypertension, and in the end, let somebody else decide for you. All this and more in this episode on how to buy pretty much anything, based on the Buyer's decision model, from an excerpt from the Decision Book by Mikael Krogerus and Roman Tschäppeler.

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~

The 31.5 Guy

There is a very prominent and strong relationship between the perceived height of a ceiling, and cognition. Abstract thinking and creativity do not generally flourish in the same working environments as those that promote concrete, focused and detail-oriented thinking. From supermarkets to surgical operating rooms, everything aims to take advantage of this principle - the Cathedral Effect. All this and more in this episode, based on an excerpt from the Universal Principles of Design.

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~

The 31.5 Guy

Decision-making is not something to be taken lightly, especially at the initital stages of a process. Also, it is not something that only logic and rationale can decipher and process. The main idea is to sometimes switch off the rational side of the brain, and get in touch directly with a somewhat higher power - our intuition. After all, intuition is knowledge that we feel but cannot really put to words. All this and more in this episode, based on an excerpt from The Decision Book by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

The more people are exposed to a stimulus, the stronger their feeling associated with it. If the stimulus is neutral or a positive one, people tend to like it more and more. But, if it's jarring and negative, people start to dislike it exponentially over time. Advertising and marketing campaigns use the classical conditioning principle and the mere-exposure effect over and over to enhance their credibility, and improve people's perceptions about them - all this and more in this episode, based on an excerpt, from the Universal Principles of Design.

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~

The 31.5 Guy

Professional competence is not at all enough to be a good leader. Truly caring about those who have been entrusted to your care - is what it takes to become a good leader. And this way, if you put the interests of your people and your organisation, before your self-interests, you can never fail. After all, "If your actions inspire others to dream more, learn more, do more, and become more, you are a leader."

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~

The 31.5 Guy

'The task is not so much to see what no one has yet seen, but to think what nobody yet has thought about that which everybody sees.' This is the premise of SCAMPER - a very effective tool to reimagine how we can boost our creativity by simply having a structured path to follow. All this and more in this episode, based on an excerpt from The Decision Book by Mikael Krogerus and Roman Tschäppeler.

Please rate & review this podcast here: https://podcasts.apple.com/in/podcast/the-31-5-guy-podcast/id1528897344

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~

The 31.5 Guy

When someone tells you their phone number by calling out all ten digits without pausing, you would probably ask them to repeat. But, if they had called out the same phone number, in three blocks, even if the pace of calling out the digits remained the same, it would be much easier for you to retain that information, and recall it later on. Such is the power of chunking. It is simple, but, it can be misunderstood and is often misused in design. In this episode, you'll come to see the what's, the why's and the correct-how's of chunking in design - based on an excerpt from the Universal Principles of Design.

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~

The 31.5 Guy

The paradox-of-choice exists in our day to day lives more than most of us can possible comprehend. At a supermarket, the greater the variety of jams, the lesser the chance that any of it will be sold. At a car dealership, the greater the variety of colours, the more frustrated the decision-making process will be. At a restaurant, the more the number of items on the menu, the longer time you'll take to order, getting you even more hungry, and over-ordering in the process. All of these are Choice Overloads, and we'll understand the concept in this episode, based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

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~

The 31.5 Guy

First informally introduced by Steve Jobs, this principle says that quality of materials, precision fit, uniformity of finish, internal consistency, and marks of the maker or signatures - are prime indicators of craftsmanship. We all need to apply excellent design and development to all aspects of a product - by treating all invisible areas as visible - after all, light is the best disinfectant for shoddy craftsmanship. All this and more about the Back-of-the-dresser principle for design - based on an excerpt from the Universal Principles of Design.

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~

The 31.5 Guy

If you regret not having finished your paintings, poems, or screenplays; or if you want to start a business venture, or a charity; or if you want to start dieting and exercising today; or if you hope to run a marathon someday - you need to get The War of Art, by Steven Pressfield. You'll learn to identify, defeat and unlock your inner barriers to creativity. All this and more, in this episode, based on a review of this gem of a book.

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~

The 31.5 Guy

"A peacefulness follows any decision. Even the wrong ones." But would it not be even better to assess your positioning, to understand what is holding you back from taking the decision, and what is pulling you, to realise the direction in which the scales are tipped when all positive alternatives are stacked up against each other - to take the right decision? That's what this episode is all about - based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

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~

The 31.5 Guy

There's a reason why apartment complexes today, advertise plenty of greenery in and around them. There's a reason, entrances to many hospitals and universities have some amount of trees and greenery. There's a reason, why people who work and study in and around nature, tend to be more efficient than others. All this comes from the power of nature - more precisely, the power of the colour green - all this and more in this episode, based on an excerpt, from the Universal Principles of Design.

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~

The 31.5 Guy

Knowing what your strengths are is the most important thing an individual can know about themself. And the process of getting to know yourself better comes through the art, and science, of properly analysing feedback and critique - much more of this in this episode, based on an excerpt, from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

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~

The 31.5 Guy

More people are conned by good-looking salesmen and con-men, than by not-so-attractive dishonest people. Again, most people love babies, and would be eager to help them and assume their helplessness. If you looked like Johny Bravo though, you would be likely to be treated the way he is, if you tried to behave like a baby. These are as real as laws of physics - these are two of the most significant design principles - based on an excerpt, from Universal Principles of Design.

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~

The 31.5 Guy

Running a business through two recessions, one burst bubble, multiple business model shifts and numerous doom-and-gloom predictions, all the while keeping it profitable, has generated enough experience for Jason Fried and David Heinemeier Hanson. In this book, they do not propose any academic theories of business. All that they write is based on years of experience, and you'd be wise to take their word for it. David and Jason claim that Rework is all about "building, running, and growing (or not growing) a business"; but it's so much more.

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~

The 31.5 Guy

Whenever a job lands on your desk, you would be wiser to not start it immediately. Instead, break it down using the Eisenhower matrix and try to find out the most appropriate way to tackle the work. You might find that it is not urgent, but important. Or that it's, urgent, but not really of much importance. Or, it could be both - important and urgent at the same time. But, it could also be neither urgent, not important. For all these 4 situations, if you have decision steps in place, there would be a proper structure to your work, and more importantly, your time and task management, would be functioning at its finest. Ignore the Eisenhower matrix at your own peril.

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~

The 31.5 Guy

In movies, you have popular characters like the hero, the villain, the rebel, the mentor, the trickster, and plots like the tragedy. the quest, the voyage and return, and Hollywood's oh-so-favourite - conquering the monster. These are all archetypal social roles and stories. Archetypes are the reason you move away from where you see a spider-like or snake-like form. Archetypes are the reason you associate Michael Jordan and Tiger Woods with Nike, and rough-and-tough outlaws with Harley-Davidson, all this and more in this episode based on an excerpt, from the Universal Principles of Design.

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~

The 31.5 Guy

Your life and work are not two liquids in the same bucket that you need to keep a tab on to make sure that none of them exceed the limit and overflow. No. Your personal life and your professional life are two very distinct buckets that you're holding in separate hands. The reason this analogy is important is not to create a compartmentalisation - but to help you understand how important it is to counter-balance both weights such that you can stand upright - and walk on to achieve extraordinary results. Don't try to attain "balance" - that's impossible. Instead, counter-balance - based on an excerpt, from The One Thing, by Gary Keller.

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~

The 31.5 Guy

Coca Cola bottles have been evolving for over a century now. But the more curvier and hourglass shaped bottles stand out from all the other designs. They have a unique aesthetic and create a positive emotional appeal. They were called the "Mae West" bottle, because like her, the bottle with its unique design, had projections of health, vitality, sexiness and femininity - like the actress Mae West, the bottle demanded, and justifiably received, attention from all people. This is the power of Anthropomorphism in design - based on an excerpt from the Universal Principles of Design.

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~

The 31.5 Guy

What is bad strategy? What is good strategy? How did Steve Jobs save Apple? How did David beat Goliath? What is the reason behind Walmart's success? Was Kennedy's goal of landing a man on the moon, actually a strategy? How does IKEA excel? Why is the Disney brand so strong? How did software help Cisco rise to the pinnacle? What could be the future for newspapers? How did Nvidia become a superpower? How did Starbucks become a giant? All this and more in Good Strategy Bad Strategy, by Richard Rumelt. This episode is a review of this book, focusing on one very significant story - of Hannibal's victory over the Romans, making him the Father of Strategy.

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~

The 31.5 Guy

Your road to success is always under construction. If you build strong foundations, and have a smooth top, there can be no stopping you from smoothly rolling ahead to success. But, if the physical environment is distracting, and if the people around you are not actually providing support, you might need to rethink your choices. Do not take a detour to your goal, just because the people or place is not up to the mark - instead pave your path with the right people and take ownership of your environment - your productivity depends on it. This episode is based on an excerpt from The One Thing, by Gary Keller.
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~

The 31.5 Guy

When playing with Legos, do you imagine any other way that allows 2 Lego bricks to stick other than the obvious pimples-in-dimples way? When using a screwdriver, do you hold the metallic end, and use the rubber grip to tighten a screw? Do you think of sitting on an upright Coca Cola bottle, and of drinking water out of a wooden stool? No, no, no! All this is because of affordances - good affordances in design make it inconceivable for us to imagine using a tool any other way than its "meant" to be. A thorough understanding of positive and negative affordances, dealt out in this episode, based on an excerpt from the Universal Principles of Design.

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The 31.5 Guy

It's surprising how many people seem to feel pride in their bad daily habits - working and gaming throughout the night, way into early dawn, getting 3 to 4 hours of sleep and then starting off again. They might feel very productive from all the hours spent waking up, but personal energy mismanagement is a silent thief of productivity. Extraordinary achievements demand high energy, and that can be attained only through rigorous development of good habits - based on an excerpt from, The One Thing, by Gary Keller.

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The 31.5 Guy

Why did some of the first Nokia cellphones come with customisable back covers, and coloured key rings? As it turns out, the things that look good and pretty to us, are more likely to be tried, to be accepted, to be displayed, and even to be repeatedly used, than ugly things. This happens because beautiful-looking things - aesthetic objects - are perceived to be way easier to use, than ugly things. This is the Aesthetic-Usability effect - based on an excerpt from the Universal Principles of Design.

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The 31.5 Guy

"People don't buy WHAT you do, they buy WHY you do it." Every entity has a WHY - a purpose, a HOW - a simpler term for a value proposition, and a WHAT - the self-explanatory products/services. Mishaps happen while communicating with the world, when these entities start from the WHAT, move onto the HOW, and end with the WHY. The only correct way, is to start with Why - people need a belief to identify with - people want a purpose to support. We need to know why we exist, and why people should care that we do - a review of one of the most famous books of Simon Sinek - Start With Why.

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The 31.5 Guy

Extraordinary achievements mandate the need for tremendous amounts of energy. The main thing to learn is how to create this energy, and sustain it. There is no substitute for using this energy to fuel your work - and in this process, all other work would for sure start to pile up - this is actually good. You need to protect your work-time by letting this chaos develop around you. If you fight, or try to resolve the chaos, you lose. Embrace the chaos, and trudge along on the path to great results - all this and more in this episode based on an excerpt, from The One Thing, by Gary Keller.

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The 31.5 Guy

Have you ever wondered why a vernier calliper and a screw gauge can give different measurement readings, even if you designed them specially to be equally precise? It's the same reason why, when boiling water, you dip the thermometer in the water to check its reading, and not place the thermometer beside the pot of boiling water. It all comes down to another very significant factor that is crucial in addition to precision - accuracy. And this is where the Abbe principle comes into play - all in this episode, based on an excerpt from the Universal Principles of Design.

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The 31.5 Guy

When you say "Yes" to someone or something, you are inevitably saying "No" to something else. This is the way to judge what you are saying "Yes" and "No" to. If your work, your craft and your goals are your priority - it is crucial that you need to say No to a lot of things - to requests for help, for advice, for assistance. But, always be kind and respectful - try to give leads to people who might say yes. Saying "No" the right way will not make you feel self-centered. Instead it will liberate you to take up the most important responsibility to work on your dreams. You need to say No more often than you might think - all this and more, in this episode, based on an excerpt from The One Thing, by Gary Keller.

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The 31.5 Guy

A high percentage of the effects in any large system is caused by a low percentage of variables. Applying the 80/20 rule means identifying and focusing your resources on the critical 20% of input or effort. This should give you the maximum results. As it turns out, focusing more, actually yields diminishing returns. All this, and more in this episode based on an excerpt from the Universal Principles of Design.

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~

The 31.5 Guy

What is a designer? What is an artist? What is a stylist? What is mystery art? What is the shape of words? What is the language of signs and symbols? What is a poster without end? What is micro-art? What is bamboo? What is a spontaneous form, that grows and explodes? What is an arrow? What is a useless machine? - all this and much more in the marvellous eye-opener by Bruno Munari, Design as Art.

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The 31.5 Guy

Simply learning from the results of your actions aren't enough. Observing what actions give you what results will only get you so far. As long as you keep taking the correct actions by pure chance, you're safe. But once you make a mistake, you not only need to observe the reason behind the mistake - but also observe the point-of-view from which you are looking at the reason for the mistake. After all, the main reason might be something totally different from what you see at first glance. This is Double-Loop Learning, based on an excerpt from the Decision Book, by Mikael Krogerus and Roman Tschäppeler.

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The 31.5 Guy

In a design thinking process, even when your observations are casual or semi-structured, it's very beneficial to have a framework to guide all your data around - this way you make sure to attend to all key information that comes up after synthesis of the data. And for this, you have the AEIOU framework - to categorise and collect valuable data on Actions, Environments, Interactions, Objects, and Users. Good for guiding any ethnographic, or observational method, AEIOU is based on an excerpt from the Universal Methods of Design.

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The 31.5 Guy

Cognitive biases play very important roles in the decisions we take in our day to day lives. They impact our rationale in ways, we've never thought. They make getting to the right decision, a long hard, and often impossible, process. This is why you need to understand what these 4 crucial errors in thinking are, and how to get around them, to get things right. We can never totally remove them, but we can minimise their effects by sharpening our brains - all this and more, in this episode, based on an excerpt from, The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

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~

The 31.5 Guy

Thousands of people had engaging and compelling interactions with the animatronic character, Quasi the robot - but little did they know that there was a technician behind the scenes, controlling each displayed interaction by the robot. This is called Wizard of Oz - a design method, employed to best understand how a potential user would interact with the real product. If you need to gauge how people will feel about- and how they might perform using a proposed solution, this experience prototyping technique is the way to go.

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~

The 31.5 Guy

Ikigai is the Japanese secret to long and happy lives. It is your purpose, it is your why, it is the reason you get up every morning - and much more. From finding flow in life, to eating the right food, from daily gentle movements to resilience, this book will open up your minds to unimaginable possibilities about the true art of living. This episode is a review of the book, Ikigai - by Hector Garcia and Francesc Miralles.

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~

The 31.5 Guy

A todo list is a simple inventory of all work that is your responsibility. It simply shows you everything that you need to do. But when you give equal priority to all tasks, all results become mediocre. To get extraordinary results you need to focus extraordinarily on a few tasks. One at a time. You need a list of tasks, built around the motive of making you successful. You need a success list, and that is the premise of this episode, based on an excerpt from The One Thing, by Gary Keller.

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~

The 31.5 Guy

Critiquing is not getting together a random group of people in the room, and letting them make the design for you. No. Critiquing is about a way to make sure that each person in the room is as smart as the smartest individual in the team. With some conscious effort, critiquing will cease to be that awkward phase in design and development where people nod their heads without listening and greet each other with fake smiles. Critiquing is, and should always be, very human at its core. Giving feedback is the best kind of help, but only when it's done right.

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~

The 31.5 Guy

When you think of discipline, you picture strict drill sergeants, shouting orders in your face, while you undergo rigorous training day in and day out. Unless, you're really passionate about it, I don't think anyone would really "want" to be in that position. But, then you resign yourself into thinking that success is not for you - because you're not disciplined enough. Well as it turns out, you do not need hard core "discipline" for life to be successful - you need what is called selective discipline to form good habits, and success will simply follow. This episode is based on an excerpt from The One Thing by Gary Keller.

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~

The 31.5 Guy

Personalisations and customisations exist for the sole reason that we should be able to make anonymous objects, our own - by altering them, reassembling them, designing them - to fit our personalities. In this process, our belongings become unique to us, and we hold them very dear to us. If we did not personalise what we own, it would have no attachment or bonding, and more importantly - it would not be an extension of our identities. We just didn't think of it this way, but we are all designers. This episode is based on an excerpt from "Emotional Design" by Donald Norman.

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~

The 31.5 Guy

People don't like to puzzle over how to do things - they like puzzles in their own place, when they want to be entertained or challenged - but not when they want to find when their dry-cleaner closes. The designs you craft should be self-explanatory, if not self-evident - your users should be able to "get it" without having to think about it. Usability is what separates average products from great ones, and all you need to know about it, in this review of "Don't Make Me Think" by Steve Krug.

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~

The 31.5 Guy

What you think you know, will not be sufficient to help you predict your future - and that is the very reason why you never expected the most unexpected events in your life. This is called the Black Swan model - we generally tend to cling most tightly to pillars that we see toppling. While your experiences do not make you any wiser. All this and more, in this episode, based on an excerpt from The Decision Book by Mikael Krogerus and Roman Tschäppeler.

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~

The 31.5 Guy

Polygraph tests, or lie-detector tests as they are commonly known, do not read minds. Nor do they read lies. They rely on small but significant physiological changes to predict whether a lie has been spoken, stemming from changes in certain emotions. You would be better off, calling them "emotion-detectors". False alarms are so often, and the underlying working principles dish out so flawed results in real life, that the National Research Council of the United States National Academics, has declared it unusable for legal and security screening. This episode is based on an excerpt from Emotional Design, written by Donald Norman.

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The 31.5 Guy

Our strongest mental muscle is our will power. And as it turns out, most of us do not exercise this muscle at all. It's not surprising then, that we often stray away from our goals. We think will-power is always their on call. Wrong. We think we can sometimes fight our negative urges and stay on track. Wrong. We believe our will-power can never be exhausted. Wrong. Everything you need to know about will power and start mastering it, in this episode, based on an excerpt from The One Thing by Gary Keller.

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~

The 31.5 Guy

Design teams need to assess a competitor's products from the end users' point of view, to make informed decisions regarding usability and learnability of their own product. Competitive testing is the best tool to not only understand the business audit results from a user-centred perspective, but also gain clarity about the social, economic and technical context that lead to the adoption of the products into daily lives.

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~

The 31.5 Guy

Extraordinary results in all aspects of our life - work, personal, family and spiritual - is what this book delivers effectively. We all want more. More productivity from our work, more income for a better lifestyle, more satisfaction from life, more time for ourself, our family, and our friends. But all this at a cost of less distractions, less meetings, less stress, less e-mails and messages. If that sounds like your plan, this masterpiece by Gary Keller, is for you.

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~

The 31.5 Guy

All conflicts can have an emotional reaction, or a rational reaction. Emotional reactions include flight, fight and give up. Rational reactions are to evade the responsibility altogether, to compromise, or to reach a consensus. Only resolving conflicts by reaching a common consensus allows for both parties to have a win-win situation. All the other techniques will lead to a lose-win, or worse, a lose-lose situation.

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~

The 31.5 Guy

Are usability and desirability conflicting aspects of design? Which one should win? The correct answer, is both. One without the other, will create a bad experience. The symbiosis of usability and desirability, the perfect balance and the desired amalgamation of both — to create the best version of user experience, for any possible product — that is what marks the distinction between great products and bad design.

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~

The 31.5 Guy

Almost everyone accepts multi-tasking as effective. Even some job descriptions mention multi-tasking as a very important skill. People seem to be living multi-tasking as a way of life. Well, it is a lie, and it is never possible to multitask efficiently. Everything you need to know about multi-tasking, in this episode, based on an excerpt from The One Thing, by Gary Keller.

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~

The 31.5 Guy

Sometimes, just sketching is not enough. The quirks of a new motorbike can be understood only by riding it. Here comes in bodystorming, a unique design method that spans empathy in ideation and prototyping - by physically experiencing a situation to derive new ideas. You'll learn what Body-storming is, and how to apply it to your design process to get the most out of your simulation exercises.

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~

The 31.5 Guy

Emotions are an integral part of our life. Only when we understand why we love or hate some everyday items around us, will we be able to design emotional machines, products that people can truly love and accept as part of their lives. This is just a glimpse of the gem of a book that is Emotional Design, by Donald A. Norman.

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~

The 31.5 Guy

Our habits and behaviours are more interwoven than we could ever imagine. A small change in one behaviour can reap amazing rewards in other aspects of our lives. After all, that is how one gets remarkable results - one thing at a time. One domino at a time.

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~

The 31.5 Guy

“I’m a UI/UX designer” — how many times have you heard this title? You could call yourself that, after all, that is what you do, right? Or do you? Are there other options? All your questions answered in this episode.

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