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YouTube Success - YouTube for Business & YouTube Growth, Video Marketing

YouTube Success - YouTube for Business & YouTube Growth, Video Marketing

Matthew Hughes

YouTube Success: Unleash Your Inner Creator! 🎥✨ Ever dreamt of riding the YouTube wave to stardom? Or perhaps just keen to boost your brand and master the art of viral content? Dive into "YouTube Success" - your ultimate backstage pass to the world of YouTube stardom! 🌟 From decoding algorithms to crafting click-worthy thumbnails, we’re pulling back the curtain on every tip, trick, and trade secret. But wait, there's more! 🎤 Every episode brings you face-to-face with the platform’s movers and shakers - successful YouTubers, content gurus, and savvy entrepreneurs, all dishing out their success stories, failures, and that one thing they wish they knew before hitting ‘publish’. So, whether you're a budding YouTuber with a brand new channel or an entrepreneur wanting to skyrocket your digital presence, strap in for a fun and enlightening ride. Because the road to YouTube success just got a whole lot clearer (and way more exciting)! 🚀 Hit subscribe and become the creator you were destined to be. Your journey to YouTube stardom starts here! 🎬🔥 #YouTubeSuccessPodcast

30 - 13-Step Guide To Launching A YouTube Channel

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30 - 13-Step Guide To Launching A YouTube Channel
Starting a YouTube channel is an exciting adventure, but it can also feel overwhelming if you’re not sure where to start. In this episode, I walk you through the essential steps to kickstart your channel and set yourself up for success.
This episode provides actionable tips and insights designed to help you navigate the early stages of your YouTube journey with confidence. Don’t miss out on the chance to transform your YouTube aspirations into reality.
What’s been the toughest part of starting or growing your YouTube channel for you? Share your challenges, and let’s find solutions together!
Links
YouTube Launch Pad Freebie YouTube Planning Workshop YouTube For Business YouTube Accelerator Creator Resources TubeFest King of Video Links
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Thu, 22 Aug 2024 - 12min
29 - What You Need to Nail Your YouTube Planning
This episode is all about what you need to nail your YouTube planning.
If you’ve been struggling with what content to create or how to make sure your videos actually get seen, planning is the key! I’m walking you through five powerful ways to plan and research for your YouTube channel so you can build a strategy that gets results.
We’ll dive into how understanding your audience's search intent can help you create the right content at the right time. Plus, I’m sharing a golden phrase that will help you focus on what really matters—getting your content in front of the right people.
Tune in, and by the end of this episode, you’ll be ready to create content that sticks!
What’s been the biggest challenge for you when it comes to planning your content?
Links
YouTube Planning Workshop YouTube For Business YouTube Accelerator Creator Resources TubeFest King of Video Links
Fri, 16 Aug 2024 - 17min
28 - Live Streaming Essentials for Creators
Today, I'm discussing the top tools for live streaming YouTube videos. If you've ever wondered how to stream to multiple platforms simultaneously or how to live stream pre-recorded content, this episode is for you.
Discover why these tools are game-changers for YouTube creators and how they can enhance your streaming setup. Don't forget to check out the free resources available at kingofvideo.co.uk/resources.
Which streaming tool are you most excited to try? Let me know in the comments!
Links
Creator Resources TubeFest YouTube Workshop YouTube For Business YouTube Accelerator King of Video Links
Thu, 08 Aug 2024 - 07min
27 - Expert’s Curse And How It Affects New YouTubers
Ever feel overwhelmed by your own expertise when planning YouTube content? You're not alone. In today's episode, I talk about a common struggle many experts face - a challenge that often makes starting a YouTube channel feel impossible.
If you're struggling with where to start, feeling bogged down by too many ideas, or just need a clearer path forward, this episode is for you. Tune in to learn how to get those videos made without getting overwhelmed.
Ever felt stuck because you know too much? Share your thoughts in the comments below!
Links
TubeFest YouTube Workshop YouTube For Business YouTube Accelerator King of Video Links
Thu, 01 Aug 2024 - 12min
26 - YouTube Success Season 2: What's Next For Content Creators?
We're back with Season 2 of the YouTube Success Podcast! 🎉
In this episode, we’re sharing some exciting updates and checking in to see how you've been. Did you miss us?
Tune in to hear about what’s new and what you can expect from this season. Plus, we've got some valuable insights and tips to help you take your YouTube channel and social media to the next level.
Catch all the exciting news and see what we’ve been up to. We’ve missed you, and we can’t wait to share more with you!
Links
TubeFest YouTube Workshop YouTube For Business YouTube Accelerator King of Video Links
Tue, 30 Jul 2024 - 08min
25 - Can You Get Clients On YouTube (Interview with Louise Brogan)
Join us, as Louise Brogan and I discuss how YouTube, an often overlooked platform, can be a powerful tool for attracting clients and driving business success. Our guest shares her journey of using YouTube as a complementary platform to her LinkedIn-focused business strategy, ultimately amassing over 10,000 subscribers and generating client leads.
Discover actionable insights and strategies for harnessing the potential of YouTube to turn views into leads and expand your business reach. Whether you're a small creator, an entrepreneur, or a business owner looking to expand your online presence, this episode offers valuable tips and inspiration to use YouTube as a marketing tool and achieve tangible results.
About Louise Brogan
Louise Brogan runs a LinkedIn Marketing Agency to help businesses understand how to use LinkedIn for business. Some of Louise’s notable achievements include being named a Small Business Champion in the UK and entered the Small Business Saturday Top 100, where she was recognised as the Small Business of the Year. With over a decade of experience in marketing and business development, Louise has solidified her position as a leading authority in leveraging social media platforms for business success.
She is one of the speakers at TubeFest, on May 23rd 2024.
Links
TubeFest The Creator Meetup KOV Links
Thu, 18 Apr 2024 - 35min
24 - Content Promotion Framework
Welcome to another episode of the YouTube Success podcast! In this episode, I'll be talking about the Content Promotion Framework, which is the final part of our series on making your videos successful.
You’ll learn how to strategically promote your content across different platforms to maximise your reach and engagement. Plus, I’m sharing practical tips on which platforms are best for getting your YouTube content seen. You'll be surprised by some of the places where you can share your content. Tune in now and learn how to get more eyes on your videos!
Links
TubeFest Creator Day The Creator Meetup KOV Links
Thu, 11 Apr 2024 - 17min
23 - Content Repurposing Framework
What if I told you that you can make over 47 different pieces of content from just one signature video? Join me in the latest episode of the YouTube Success Podcast. I’m going to show you how to turn your main video into tons of other content pieces.
In this episode, we will go into the details of how to do this, and I’ll share practical tips and tricks to get the most out of your signature video. This covers everything from short videos to quotes, blog posts, and more. Plus, I’ll walk you through the steps to create all this content for different platforms.
Find out how to use tools to make this process easier and to reach more people. Whether you've been making videos for a while or you're just starting out, this episode has some great advice to help you succeed with your content.
Links
Descript Opus Clip TubeFest Creator Day The Creator Meetup KOV Links
Thu, 04 Apr 2024 - 23min
22 - What Exactly Is A Signature Video?
Discover the power of signature videos in this episode of YouTube Success. Join me as I explain what exactly is a signature video, and help you understand how you can turn it into valuable business assets.
We'll explore why signature videos are crucial for your channel's success and how you can start creating them today. I'll also give you tips on how long your videos should be and how to make sure they're interesting.
Let's make your YouTube journey a success!
Links
TubeFest Creator Day The Creator Meetup KOV Links
Thu, 21 Mar 2024 - 11min
21 - Embrace Your Weird
In this episode of YouTube Success podcast, join me as I share insights from my recent experience at Social Media Marketing World and explore why being a little "weird" can actually be your superpower in content creation. I'll share stories and discuss how they can help you connect better with your audience.
Whether you're new to creating videos or have been doing it for a while, this episode has practical tips to help you stand out online. So, if you're curious about how embracing your “weird” can make your YouTube channel more interesting, this conversation is for you!
Links
TubeFest The Creator Meetup KOV Links
Thu, 29 Feb 2024 - 09min
20 - Faceless YouTube Channel: 5 Things You Need To Know To Get Started
Did you know you can launch your own YouTube channel without showing your face in your videos?
If you've ever dreamed of starting a channel but don’t want to show your face and you are feeling overwhelmed by where to begin, this episode is your guide. I shared 5 crucial steps to getting started and by the end of this episode, you'll have all the tools and knowledge you need to launch your own faceless YouTube channel and start sharing your content with the world.
Of course, no YouTube channel is complete without polished videos. That's why we'll also cover the basics of video editing, thumbnails, and other important things to keep in mind when starting a channel.
Links
Syllaby by Austin Armstrong Custom Thumbnails (Justin Evans)TubeFest The Creator Meetup KOV Links
Thu, 22 Feb 2024 - 15min
19 - How To Find Your Drive To Get Started: Success Journey with Samantha Cameron
In this episode of YouTube Success Podcast, I am inviting you on an inspiring journey alongside Samantha Cameron, a Social Media Alchemist, where you'll uncover invaluable insights on igniting your motivation and propelling yourself toward success.
Samantha shares her personal experiences and strategies for overcoming obstacles, finding purpose, and staying resilient in the face of challenges. From identifying your passions to harnessing the power of determination, this episode offers practical advice and actionable steps to kickstart your own success journey. Tune in and discover the keys to unlocking your inner drive with Samantha Cameron.
Links
Samantha Cameron TubeFest The Creator Meetup KOV Links
Thu, 15 Feb 2024 - 35min
18 - Why We're Closing The YouTube Community
Why are we bidding farewell to the YouTube Community?
Join me as I share the reasons behind this move, and what my next plan is, as we shift to a broader focus. We had a fun and insightful journey in the YouTube Community and this gave me the vision that drives a new journey forward.
Join me as I embark on this exciting new chapter and discover what lies beyond the closure of the YouTube Community. Don't miss out on the opportunity to be part of something greater—this is just the beginning!
Links
The Creator Meetup TubeFest KOV Links
Thu, 08 Feb 2024 - 08min
17 - How To Pitch Collaborations Successfully: Featuring Robin Waite
In this episode of the YouTube Success Podcast, join us as we delve into the world of successful collaborations with Robin Waite, a seasoned business coach and speaker at TubeFest. Take it from Robin’s successful experience of collaborations and learn how you can pitch collaborations to fellow YouTubers and/or influencers successfully.
Join YouTube Community
Join the YouTube Community to connect with fellow content creators, share your insights, and stay updated on the latest news. Your journey to YouTube success is more enjoyable when shared. Be part of the conversation!
Links
Take Your Shots - Robin Waite’s book Robin Waite’s interview with Ali Abdaal YouTube Community TubeFest KOV Links
Thu, 01 Feb 2024 - 49min
16 - Does a Short Form Strategy Work
In this week’s episode of YouTube Success Podcast, we'll reflect on my experiences with the Shorts Challenge, and I’ll share some valuable insights and a secret tip that has me really pumped. We'll also touch on the challenges and explore how Shorts is making waves across different platforms. Plus, I'll reveal some surprising growth stats for the podcast. This is all about a positive journey through Shorts, analytics, and the ongoing experiment to make our content even better.
Episode Highlights
Podcast growthShorts ChallengePersonal experience on Shorts ChallengeChallengesShorts Challenge statsShorts’ impact on different platformsFacebook Reels
Join YouTube Community
Join our YouTube Community and share your experiences, insights, and questions. We'd love to connect with you as we all navigate the exciting world of video content creation together.
Links
Shorts Challenge YouTube Community TubeFest KOV Links
Thu, 25 Jan 2024 - 16min
15 - How To Become Visible To Your Audience: Success Story with Dorien Morin-Van Dam
In today's episode, I'm joined by Dorien Morin-Van Dam, a social media strategist with over 13 years of experience.
Dorien shares her journey on how to gain visibility and be consistent with it. Discover the catalyst for her journey, the impact on her business, and the invaluable tips she shares for building an engaging online presence.
Get ready for insights, laughs, and encouragement to kickstart your journey!
Join YouTube Community
Join our YouTube Success Podcast Community and share your experiences, insights, and questions. We'd love to connect with you as we all navigate the exciting world of video content creation together.
Links
Dorien Morin-Van Dam YouTube Community TubeFest KOV Links
Thu, 18 Jan 2024 - 32min
14 - How To Get Started On YouTube
Struggling to hit that elusive 100-subscriber milestone?
What if I told you there's a comprehensive checklist waiting for you, a step-by-step guide to break down the barriers that have held you back? Join me as I guide you through the essential steps to launch your YouTube channel successfully.
Episode highlights
Essential steps to launch a YouTube channelYouTube Getting Started checklistStrategies for reaching the first 100 subscribersChannel branding and optimisationQuick research strategies and effective video planningHow to create a powerful intro videoBatch filming
I’ve created a checklist – it's not your average one-pager, it's a whopping nine pages packed with actionable insights.
Hit the ground running!
Links
Getting Started on YouTube Checklist YouTube Community TubeFest Shorts Challenge KOV Links
Thu, 11 Jan 2024 - 13min
13 - Wins, Events, & Challenges
Exciting news on my end – I've finally hit a major milestone by becoming monetised on YouTube. We'll chat about the journey from the initial 1,000 subscribers to reaching the coveted point of monetisation.
But that's not all! I'm happy to invite you all to join TubeFest, a groundbreaking video marketing conference set for May 23rd, 2024, in the UK. It features 2 tracks, one for creators to learn from established influencers and another tailored for business-focused content creators looking to monetise their channels.
Now, onto the Shorts Challenge – a 28-day experiment where we’ll be creating short-form content together as a group every single day. It's all about practicing that daily content-creation habit. I've even set up a tracking process to measure how the videos perform over the month.
So, if you're up for a challenge or keen on joining the TubeFest, grab all the details in this episode.
Episode highlights
You are invited to join the Shorts Challenge at shortschallenge.co.uk, participate in TubeFest on May 23rd, and shift from being content consumers to creators on YouTube.
Links
YouTube CommunityTubeFestShorts ChallengeKOV Links
Thu, 04 Jan 2024 - 24min
12 - How To Make YouTube Work: Efficiency Talk With Jerry Potter
Are you struggling to streamline your YouTube content creation process? Ever wondered how to make YouTube work for you without losing hours in editing? In this episode, we're addressing the burning question: How can YouTubers be more efficient?
In this YouTube Success podcast episode, we sit down with Jerry Potter, a YouTuber and social media coach, to explore the world of efficient content creation. From leveraging filming tools to editing and AI tools, Jerry and I share practical strategies and tools to enhance your YouTube game.

Episode Highlights:
Virtual webcam toolsEfficient YouTube workflowEditing process and editing toolsContent repurposingJerry Potter’s YouTube Success story

Links
Jerry Potter
fiveminutesocialmedia.com dateyourfollowers.com
Tools featured in this episode
Descript
Other links
Primal Video Opus Clip YouTube Community TubeFest KOV Links
Fri, 29 Dec 2023 - 37min
11 - Pro Gear Guide
Are you ready to take your YouTube game to the next level?
This episode of the YouTube Success Podcast explores the Pro Gear Guide, a comprehensive resource available at kingofvideo.co.uk, where I shared insights on cameras, lighting, and other essential elements for creating a professional setup. This is aimed to guide you in making strategic investments to enhance your video production.
Highlights:
Cameras: Discussing the transition from mobile phones to dedicated cameras.Microphones: Covering various microphone options, and discussing the importance of quality audio in video production.Lighting: Exploring the benefits of Key Light Airs and Key Lights for optimal lighting conditions, with a focus on the flexibility and control they offer.Accessories: Touching on the Stream Deck's automation capabilities and the significance of stabilisation through reliable tripods.Capture Cards: Discussing the role of capture cards in achieving seamless connectivity between cameras and computers.
Links
YouTube Community TubeFest KOV Links
Thu, 21 Dec 2023 - 21min
10 - Using AI For Content Creation: Interview with Molly Mahoney
Ever wondered what AI could really bring to the table in the world of content creation? Join us as we explore the practical side of using AI for content creation.
In this episode, we're taking a closer look at the relationship between creators and AI, without the hype; just real talk about the role AI plays in enhancing, not overshadowing, your creative process.
Episode Highlights
Unpacking the role of AI in content ideation.Streamlining workflow with AI-powered tools.Enhancing the quality and creativity of your content.Exploring the impact of AI on social media content creation.Real-world examples of successful AI integration in content creation.

Bonus Topics
How to be confident and authentic in front of the camera.Exercise you can do before filming your YouTube videos.

Links
Molly Mahoney YouTube Community TubeFest KOV Links
Thu, 14 Dec 2023 - 37min
9 - Starter Gear Guide
What do you do if you've got a small budget, just a little budget, or maybe no budget, and you want to get started on YouTube?
In this episode of YouTube Success podcast, I’ve tackled the challenge of starting on YouTube with a limited budget. From gear recommendations to cost-effective strategies, he provides valuable insights for those looking to create quality content without breaking the bank.
Episode Highlights
Recommendations on the best webcams for beginnersCost-effective microphonesAffordable and effective lighting solutionsOther equipment you need or do not need to be able to get started on YouTubeHow to get the Free Budget Gear Guide
YouTube Community
Don't forget to join our YouTube Community at youtubecommunity.co.uk. Visit the website, share your reviews, and pass along the Budget Gear Guide to anyone struggling to start their video journey.
Links
YouTube Community TubeFest KOV Links

Fri, 24 Nov 2023 - 12min
8 - How To Batch Film 3 Months Of Content
In this episode, I delve into the significance of batch filming in starting a successful YouTube channel. The focus is on strategic planning, overcoming perfectionism, and the practical application of tools like Descript to simplify the content creation process. I provide a step-by-step guide with six key elements that are essential for channel launch. Additionally, the importance of consistent content scheduling is highlighted, encouraging new YouTubers to take the first step in creating and publishing content regularly. The episode aims to inspire and guide content creators by offering practical strategies to initiate and maintain a successful YouTube channel.
Highlights
Strategies for Batch Filming: I share six essential steps to help you plan and launch your YouTube channel.Dealing with Perfectionism: Overcoming the barriers that often hold creators back from initiating content creation and consistent publishing.Utilising Tools like Descript: Guidance on using Descript for seamless editing to streamline your content creation process.Scheduling Content: How to plan and release videos consistently for the continued growth of your channel.

Join Our YouTube Community
Join our YouTube Community at youtubecommunity.co.uk. This community provides a platform for discussions, sharing insights, and engaging with the topics covered in the podcast.

Links
Descript YouTube Community TubeFest KOV Links
Thu, 09 Nov 2023 - 12min
7 - Embracing Passion in Content Creation: The Judi Fox Story
In this YouTube Success podcast episode, we sit down with a LinkedIn expert, Judi Fox, to explore the journey of a corporate worker turned full-time content creator and personal branding powerhouse. While the episode may not seem directly related to YouTube success, it's packed with valuable insights and wisdom that can greatly benefit aspiring YouTubers and content creators. We discuss personal branding and the incredible speed at which Judi grew her LinkedIn presence back in 2018, providing inspiration for those looking to build a strong online identity.
For anyone seeking inspiration, motivation, and practical advice on transitioning from a corporate job to a full-time creator or growing their YouTube channel, this episode offers valuable insights from the world of personal branding and community building. It's a testament to the power of resilience, adaptability, and taking calculated risks. Join us in this enlightening conversation and takeaway insights to enhance your journey towards YouTube success.
Links
YouTube Community TubeFest KOV Links
Thu, 02 Nov 2023 - 49min
6 - How To Get More Engagement On Your YouTube Videos?
In this episode of the YouTube Success podcast, I delve into the art of engaging with your YouTube audience, from generating more comments to making your subscribers feel truly connected with your brand. We explore the significance of engagement on YouTube, touching on why it's a critical metric for your channel's success and what it tells the algorithm about your content.
Engagement is the key to YouTube success, so join us for this episode to uncover the strategies that will take your channel to new heights.
Join the conversation video podcast of this episode on YouTube and share your own engagement tactics with us in the comments!
Links
YouTube Community TubeFest KOV Links
Thu, 26 Oct 2023 - 11min
5 - What’s The Best Way To Edit My YouTube Videos?
In this episode of the YouTube Success Podcast, I delve into the world of video editing, insights, and recommendations for YouTube beginners. Learn the importance of editing, discover beginner-friendly software, and explore the benefits of outsourcing editing. Whether you're new to YouTube or looking to improve your video quality, this episode has valuable insights to offer.
In addition to discussing beginner-friendly editing software, we also touch on more advanced options. While these tools have a steeper learning curve, they provide greater creative control and are worth considering as your skills grow.
Whether you're a solo creator or aspiring to build a creative team, we explore the possibilities of outsourcing your editing needs. This episode covers cost-effective outsourcing solutions, like hiring editors from the Philippines, and even long-term team building for those with bigger YouTube aspirations. Tune in to get the lowdown on enhancing your YouTube videos through the power of editing.
Links
How to Edit YouTube Videos With Descript YouTube Community TubeFest KOV Links
Thu, 19 Oct 2023 - 15min
4 - One Million Subscribers in One Year - Interview with Jesse Davis
In this episode of the YouTube Success Podcast, you'll be joining me, as I sit down with a remarkable guest, Jesse Davis. Together, we explore Jesse's extraordinary journey, starting from a family YouTube channel to achieving a stunning milestone of 100,000 subscribers in just two months. We discuss the critical elements that led to his success, such as content strategy, audience targeting, and the challenges of maintaining a work-life balance while managing a thriving YouTube career.
If you're an aspiring content creator or a YouTube enthusiast, this conversation is a must-listen for you, offering invaluable insights and practical advice on your path to YouTube success.
Links
YouTube Community TubeFest 2024 Conference King of Video Cool Stuff
Mon, 16 Oct 2023 - 56min
3 - Should I Create A YouTube Channel Or A Podcast?
In this episode, we dive deep into the age-old debate: should you create a YouTube channel or start a podcast? Join us as we explore:
The unique benefits of both platforms.How the younger generation consumes content across different mediums.Real-life scenarios on content consumption habits.The monetization possibilities and challenges for each platform.The potential for growth, audience engagement, and personal brand building.
Plus, get a glimpse of a surprise revelation about dual content creation. Whether you're an established creator, a newbie, or just curious about where to channel your efforts, this episode will provide insights to help you make an informed decision!
Links
YouTube Community
TubeFest 2024 Conference
King of Video Cool Stuff
Sun, 15 Oct 2023 - 17min
2 - When Is It The Right Time To Start A YouTube Channel?
In this insightful episode, we delve into the world of YouTube content creation and answer the question that plagues aspiring YouTubers: "When is the right time to start a YouTube channel?" Join us as we navigate the dynamic landscape of online video content with the King of Video himself.
Our host discusses the evolution of YouTube and shares valuable advice on strategic content creation, debunking the myth of needing to create 200 "bad" videos before making good ones. Learn how to make better videos right from the start and discover the crucial minimum requirements for launching your YouTube journey.
From branding and channel setup to equipment choices, we explore the essentials for beginners, with a focus on leveraging your smartphone as a powerful tool. Find out why your mobile phone might be all you need to get started and why equipment shouldn't be a barrier.
If you're curious about the ideal setup, our host shares insights on having a content buffer, lighting, microphones, and even dedicated cameras. Whether you're just starting out or looking to take your YouTube game to the next level, this episode offers valuable guidance for every aspiring content creator. Tune in and kickstart your YouTube journey today.
Links
YouTube Community
TubeFest 2024
King of Video Cool Stuff
Sat, 14 Oct 2023 - 14min
1 - Do I Need An Intro?
Summary
Summary of the YouTube Success Podcast - Episode 1:
Introduction and Objective: The host, Matt, welcomes listeners and viewers to the podcast, emphasizing its availability on YouTube and other platforms. He seeks to guide new or existing YouTube channel owners in growing their channels.Content Structure: The podcast will consist of practical advice episodes hosted solely by Matt, and episodes featuring interviews with well-established YouTubers. The first season will have 16 episodes, splitting between the two formats.Focus on Big and Small Creators: While Matt has lined up interviews with big-name YouTubers, he also highlights the importance of small creators who have unique or effective strategies for channel growth and monetization.Matt's Background: As a small creator with around 1500 subscribers, Matt's expertise lies in video production, content creation, and promotion. He has run a video production company for seven years, giving him insights into the fundamentals of content creation.Community Building: Alongside the podcast, Matt has established the UK YouTube Community. This group hosts in-person events for YouTube creators, providing networking and learning opportunities in a more accessible and affordable manner than larger conventions like VidCon.
Links
YouTube Community
TubeFest 2024
Thu, 12 Oct 2023 - 07min

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