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Empowerment and inspiration for photographers. A sustainable business is profitable and lasting. Instead of short-term wins you want to make sure you’re doing things that matter. Both to yourself, and to create the business you want. The goal of this podcast is that it will help you build and structure your business around your life, instead of the other way around.
- 332 - 146. How to Take Action and Grow Your Photography Business
As photographers, we often find ourselves waiting for the "perfect" moment to make a change. Whether it’s booking more clients, building a better brand, or carving out space for creativity and family, there always seems to be a reason to put things off. Sound familiar? You're not alone. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Join the planning workshop 'Create your best year, yet' Check out the mentor program Follow me on Instagram Join the Facebook group
Tue, 15 Oct 2024 - 18min - 331 - 145. How to avoid burnout with Mona Moe Machava
Mona is one of my favorite photographers. She is an amazing storyteller. Five years ago she quit due to burnout. She has so much wisdom to share about why it happened, and what could have prevented it. Check out the full show notes Mona Instagram Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Sign up for the minicourse Follow me on Instagram Join the Facebook group
Tue, 08 Oct 2024 - 54min - 330 - 144. Planning for Success: How to Prepare for the New Year
As we approach the end of the year, it's time to reflect on past accomplishments and plan for future growth. This year, like every other, offers an opportunity to map out your goals and set a clear path for success. Here are some key points to keep in mind when planning for the upcoming year. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Join the planning workshop 'Create your best year, yet' Follow me on Instagram Join the Facebook group
Tue, 01 Oct 2024 - 07min - 329 - 143. A MENTOR CALL WITH PET PHOTOGRAPHER ELISa Garcia – LETTING PRICES be part of your branding
Elisa is a pet photographer in Paris. Let’s explore how she positions herself in the market, the challenges she faces, and the strategies she uses to succeed. Sustainable Photography is about business tips, inspiration, and building confidence for photographers. Let’s dive into Elisa’s journey. Elisa began her professional pet photography journey last May, driven by...
Tue, 24 Sep 2024 - 52min - 328 - 142. Understanding the Difference Between Coaching and Mentoring – And How They Can Help Your Photography Business
Ever wondered what the difference is and how having a mentor or a coach could benefit your photography business? Let's break it down. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Apply for membership in the Sustainable Photography Program Follow me on Instagram Join the Facebook group
Tue, 17 Sep 2024 - 16min - 327 - 141. Boost Your Productivity with a Power Schedule: The Secret Behind Rest and Creativity with Kelsey of Honey Bee Weddings
In our busy lives, the idea of resting to get more done seems counterintuitive. But what if I told you that integrating rest into your daily schedule could skyrocket your productivity and creativity? That’s what we’re diving into today with insights from a conversation between Ingvild Kolnes and Kelsey from Honey Bee Weddings. Kelsey, an elopement photographer and business coach, shared her secrets on how you can create a "Power Schedule" designed to fit your life and personality while helping you get things done efficiently. Check out the full show notes What Kelsey wants you to know Remember, the key isn't to work more but to work smarter. Embrace the power of rest, and watch your creativity and productivity soar. Instagram Create your version of Kelsey´s Power Schedule Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Download the mindset freebie Follow me on Instagram Join the Facebook group
Tue, 10 Sep 2024 - 56min - 326 - 140. Don’t try to make everyone happy
You can’t make everyone happy, but you have to do what you have promised. At the very least. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Apply to join the Sustainable Photography Program Follow me on Instagram...
Tue, 03 Sep 2024 - 11min - 325 - 139. Embracing Authenticity in Photography with Mel Worthington
This episode's talk with Mel Worthington covers a journey of rebranding and finding authenticity in business. Mel’s experience in redefining her photography brand offers invaluable insights for any creative entrepreneur striving to carve out a unique space in their industry. Check out the full show notes About Mel Instagram Website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Go to the shop Follow me on Instagram Join the Facebook group
Tue, 27 Aug 2024 - 1h 01min - 324 - 138. 4 ways to increase revenue in your photography business
Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Get on the waitlist Follow me on Instagram Join the Facebook group
Tue, 20 Aug 2024 - 12min - 323 - 137. Mentor call with Ada Miko. Growing a team and adding to services
Ada Miko is a talented photographer based in Bergen, Norway, originally from Poland. Ada has been a part of my mentor program since late 2023, and now you get to listen in on one of our mentor calls where she shares her exciting new ideas and ventures. Check out the full show notes About Ada Instagram Website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Go to the shop Follow me on Instagram Join the Facebook group
Tue, 13 Aug 2024 - 1h 02min - 322 - 136. What to do when you´re not booking enough photography clients
Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Get on the waitlist Follow me on Instagram Join the Facebook group
Tue, 06 Aug 2024 - 10min - 316 - [Replay] Effective and strategic photography branding
Having an effective brand is about more than it being beautiful - it's also about being very strategic. My guest of the day, Emily Foster, and I also agree that branding is essential to having a successful website. Check out the full show notes Connect with Emily Instagram Elevated website checklist Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Book a call to see if I can help you with your business Follow me on Instagram Join the Facebook group
Tue, 30 Jul 2024 - 43min - 315 - [Replay] How to “defend” your photography prices
As photographers, we often find ourselves caught up in defending our prices based solely on our expenses and the time we spend on our craft. While it's important to consider these factors, they shouldn't be the sole basis for justifying our value to clients. Let's explore the true value of your photography and how to communicate it effectively. We'll go beyond the numbers and look into the emotions and experiences you provide. So, let's dive in and discover the key to unlocking your worth as a photographer. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Check out the Sustainable Photography program Follow me on Instagram Join the Facebook group
Tue, 23 Jul 2024 - 11min - 314 - [Replay] Boost your sales with in-person sales
Are you a photographer looking to boost your sales skills and handle objections more effectively? Look no further. In this episode, we'll dive into insights from renowned photographer and sales expert, Lucy Dumas. Over her four-decade career in photography, Lucy has honed her sales techniques to perfection, helping her clients not only cherish their memories but also invest in them. Let's explore the wisdom she's shared over her journey. Check out the full show notes What Luci wants you to know Selling our photography as finished portraits and albums in person is a gift to our clients, a way to become highly profitable, and become a better photographer. And it is fun and so gratifying. Facebook Get the 7-Step Ideal Client Attraction Guide Website Book a call with Luci Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Sign up for the live workshop series Follow me on Instagram Join the Facebook group
Tue, 16 Jul 2024 - 58min - 313 - [Replay] Avoid mistakes and grow your photography business
Let's go over something that can transform your photography business – investing in education. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Sign up for the waitlist Follow me on Instagram Join the Facebook group
Tue, 09 Jul 2024 - 06min - 312 - [REPLAY] Create balance in your photography business
How to create a balance between work and personal life? In this episode, we have a special guest Jenna Henderson, a photographer, and coach with more than 16 years of experience in the photography industry. She believes deeply in helping women confidently to create a business on their terms and having fun while doing it! In this episode, we will talk in-depth about creating a balance between work and personal life. That way, you can enjoy your time off with your family and friends to recharge and be more creative. What we talk about in this episode: What is sustainability? How your business evolves How to create a work-life balance Dealing with overwhelm Center your business around your values and your terms For links and resources discussed in this show: See the full show notes Jenna Henderson on Instagram This is a replay of episode 6. Check out the full show notes. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last. Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program Check out the shop
Mon, 01 Jul 2024 - 48min - 311 - 135. Better boundaries in your photography business
Boundaries should be one of your most important priorities. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Get on the waitlist Follow me on Instagram Join the Facebook group
Tue, 25 Jun 2024 - 05min - 310 - 134. A conversation with a friend
Listen in on a conversation (and kind of an interview) between my friend Taran Gjøystdal and me Check out the full show notes More from Taran Instagram Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Download the mindset freebie Follow me on Instagram Join the Facebook group
Tue, 18 Jun 2024 - 50min - 309 - 133. Follow your values and passion
Following your values can get you the life you want, but it can also lead to burnout. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Apply for membership in the Sustainable Photography Program Follow me on Instagram Join the Facebook group
Tue, 11 Jun 2024 - 10min - 308 - 132. Transforming Your Booking Calls: A Comprehensive Guide for Photographers with Aislinn Eileen
Running a successful photography business involves much more than just taking great photos. It's about building relationships with clients, understanding their needs, and positioning yourself as the expert they need. One essential aspect of this process is mastering booking calls. In a detailed conversation with Aislinn, a seasoned wedding photographer and coach, we uncover valuable tips and strategies to elevate your booking call game and ensure your photography business thrives. Check out the full show notes More from Aislinn Instagram Make More Money Masterclass. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Download the mindset freebie Follow me on Instagram Join the Facebook group
Tue, 04 Jun 2024 - 46min - 307 - 131. Do the thing (and focus on what your clients want from you)
You know that feeling of wanting to do everything at once and feeling stuck? Let's talk about that for a sec. Make sure you are prioritizing tasks, set realistic goals, and not to mention- that you are enjoying the journey. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Apply for membership in the Sustainable Photography Program Follow me on Instagram Join the Facebook group
Tue, 28 May 2024 - 08min - 306 - 130. Setting Sustainable Goals: A Practical Guide for Photographers with Lin Pernille
In a world filled with hustle culture and endless to-do lists, setting sustainable goals can make a huge difference in how we approach our lives and businesses. In this blog post, we'll delve into the importance of goal setting, especially for photographers, and provide practical advice on how to set and work towards sustainable goals. Check out the full show notes What Lin Pernille wants you to know How you reflect upon the past year and formulate your goals for the upcoming year can set you up for success and fulfillment. Instagram Free 2024 Goal Setting Workbook Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Download the mindset freebie Follow me on Instagram Join the Facebook group
Tue, 21 May 2024 - 30min - 305 - 129. Let’s talk about failures
It’s important to talk about failures because it’s so easy to become defeated when you think that everyone else is doing great and you’re the only one that’s struggling. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. ...
Tue, 14 May 2024 - 11min - 304 - 128. Unlocking the Power of Facebook Ads for Photographers with Elana Schutte.
In the fast-paced world of digital marketing, understanding how to leverage tools like Facebook ads can make all the difference in promoting your photography business. During a recent conversation with marketing expert Elana Schutte, we uncovered valuable insights and strategies for photographers looking to make their mark through social media advertising. Whether you're just starting out or seeking to enhance your ad campaigns, Elana's advice sheds light on creating effective ads that resonate with your audience and drive results. Check out the full show notes What Elana wants you to know Just start! If you have a website, get your Pixel installed. The sooner you start with ads the sooner you can build your list and those warm audiences that you can retarget. Think of the long term game that is sustainable. Facebook Free masterclass Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Download the mindset freebie Follow me on Instagram Join the Facebook group
Tue, 07 May 2024 - 59min - 303 - 127. Test it until you make it
When something isn’t working you should tweak and test different parts of your business! Too often we get stuck in our old ways and forget that there are many ways to do things. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you...
Tue, 30 Apr 2024 - 16min - 302 - 126. Embracing Inclusion in Photography: Lessons from Kelsey of Honey Bee Weddings
In the world of wedding photography, inclusion isn’t just a buzzword—it’s a necessary approach to ensure that every couple feels seen, heard, and valued. I recently had the pleasure of sitting down with Kelsey from Honey Bee Weddings, an advocate and leader in inclusive wedding photography. Our conversation unearthed valuable insights and actionable steps for photographers looking to make their businesses more inclusive and sustainable. Check out the full show notes What Kelsey wants you to know Photographers feeling burnt out with large weddings can do things differently! AND we should be inclusive about who we serve! Love is love! ????️???? Instagram Spice Up Your SEO - get on the first page of google and get found by your dream client! Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Download the mindset freebie Follow me on Instagram Join the Facebook group
Tue, 23 Apr 2024 - 58min - 301 - 125. A Beginner’s Guide to Email Marketing: Tips and Tricks
Are you a photographer looking to boost your online presence and connect with your clients more effectively? Email marketing might just be the answer you're looking for! Let's dive into the basics of email marketing, sharing valuable tips and tricks to help you get started and make the most out of your email list. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Download the mindset freebie Join the next live workshop series Follow me on Instagram Join the Facebook group
Tue, 16 Apr 2024 - 18min - 300 - 124. Why Every Photographer Needs an Email List with Kay Peacey
In the vast and ever-evolving world of photography, staying connected with your audience and clientele can be as challenging as capturing the perfect shot. However, there's a powerful tool that can make all the difference: email marketing. With the wise insights of email marketing expert Kay Peacey from Slick Business, let's dive into why and how every photographer should harness the power of an email list. Check out the full show notes What Kay wants you to know Every business can (and should) have an email list to whom they send emails regularly. Linked-in Accelerated ActiveCampaign free training Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Download the mindset freebie Follow me on Instagram Join the Facebook group
Tue, 09 Apr 2024 - 1h 00min - 299 - 123. 6 ways to improve your client experienceTue, 02 Apr 2024 - 08min
- 298 - 122. Unlocking the Secrets to Sustainable Photography Business Success with Jane Goodrich
In today's fast-paced world, photographers often find themselves tangled in the web of creativity versus profitability. The passion for capturing moments through the lens is undeniably pure, yet the challenge of running a successful business can sometimes feel overwhelming. In an insightful conversation with Jane Goodrich, we dive deep into the realms of pricing, mindset, and the blueprint for building a sustainable photography business that not only pays the bills but fuels the soul. Check out the full show notes What Jane wants you to know As a small business owner it's important to have an abundance mindset. Faceboook Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Download the mindset freebie Follow me on Instagram Join the Facebook group
Tue, 26 Mar 2024 - 53min - 297 - 121. Intro to pricing strategy
Are you struggling to price your photography services effectively? Do you find yourself questioning whether your rates reflect the value you provide? Pricing is a crucial aspect of running a successful photography business, and getting it right can make all the difference in your profitability and client satisfaction. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Sign up for the live pricing workshop Follow me on Instagram Join the Facebook group
Tue, 19 Mar 2024 - 08min - 296 - 120. Embracing Visibility: A Photographer’s Guide to Being Seen and Heard with Ursula Kelly
Visibility is more than a buzzword in the photography industry; it's a vital element of success. To thrive as a photographer, it's not enough to have talent and skill alone. You must also be visible, approachable, and authentic. People crave connection, and seeing the person behind the camera can significantly impact your business's sustainability. Check out the full show notes More from Ursula Instagram Check out the website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Download the mindset freebie Follow me on Instagram Join the Facebook group
Tue, 12 Mar 2024 - 51min - 295 - 27. 6 reasons why you want to create a dream client profile
One of the most important things in your business is creating a dream client profile! In this episode you will hear about: How to figure out your dream clientWhy is it important to have a dream clientWhat are the benefits of having a dream client profile For links and resources discussed in this show: Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program
Tue, 05 Apr 2022 - 13min - 294 - 26. Letting yourself stand out as a photographer with Leslie Rodriguez
Leslie Rodriguez is a vibrant photographer who's not afraid to show her personality. I wanted to ask her about her views on standing out as a photographer and why she thinks it important. You don't want to miss this talk! For links and resources discussed in this show: Get to know Leslie on Instagram Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program
Tue, 29 Mar 2022 - 47min - 293 - 25. How to deal with Imposter Syndrome?
This episode will talk about imposter syndrome. It's so common among creatives to feel like they're not good enough. Let's talk about common types of imposter syndrome and what you can do to feel better. What we talk about in this episode: What imposter syndrome isWhat imposter syndrome can lead to How you improve your imposter syndrome For links and resources discussed in this show: Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program
Tue, 22 Mar 2022 - 11min - 292 - 24. How to outsource as a photographer with Jan Madigan
This episode will talk about outsourcing with online business manager and photographer Jen Madigan. She wants you to be excited about the idea of outsourcing and hopefully, it feels less intimidating after you've listened to this episode. What we talk about in this episode: Why you should outsourceHow to get started with outsourcingWhat to expect from outsourcing For links and resources discussed in this show: Get to know Jen on Instagram Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program
Tue, 15 Mar 2022 - 35min - 291 - 23. How to get the best testimonials
This episode will talk about the importance of testimonials and how you can get them and use them. What we talk about in this episode: Why reviews matterHow you get them themHow to use your reviews For links and resources discussed in this show: Get the $97 bundle Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program
Tue, 08 Mar 2022 - 06min - 290 - 22. Self-care for photographers with Jen Wille
This episode will talk about self-care and the important role that plays in a sustainable photography business. Jen Wille is a Certified Professional Life Coach who helps women grow their passion work from the inside out by taking care of themselves first. What we talk about in this episode: What self care isHow photographers can take better care of themselvesWhat you can do right now to take better care of yourself For links and resources discussed in this show: Get to know Jen on Instagram Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program
Tue, 01 Mar 2022 - 50min - 289 - 21. Why you should find your photography niche
Can narrowing your professional services help your business? It's hard to think that offering less can actually give you more success. But think about it. What if you spend all of your time marketing for, learning about, and gaining experience for your dream client? You become the person these clients seek out. They will want you for that niche service they're looking for. What is in this episode: What is a niche and how can it help you? Using a niche to simplify marketing. Building trust with a targeted brand. Narrowing down to something you love. Book 1:1 mentoring Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program
Tue, 22 Feb 2022 - 09min - 288 - 20. Let connection drive your creative business with Kristin Sweeting
How to shift with your business and brand when life changes? Sustainability looks different for everyone and changes as life moves and shifts. In this episode, we have special guest Kristin Sweeting, who is a wedding photographer and creative business coach. She values deep connection with her clients and the importance of running a sustainable business based on your personal values. In order to run a business that is aligned with you, you must make your own magic. Start making the moves to have the business that you want to have and working with the people you dream of working with. What we talk about in this episode: How to create a flexible brand based on your interests and values. How to run a business that supports your life. How to let connection drive your creative business, How to create space to create. Book 1:1 mentoring Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program
Tue, 15 Feb 2022 - 43min - 287 - 19. The value of higher prices
This episode will talk about why want to charge higher prices for your photography to keep your business long-term and sustain a better life. What we talk about in this episode: Why to price for your needs and wants.How higher prices sustain the market.How low prices are hurting you. And everyone else.Why higher prices is a good thing for everyone around you. For links and resources discussed in this show: Book 1:1 mentoring Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program
Tue, 08 Feb 2022 - 21min - 286 - 18. Pricing photography for the long run with Kine Bakke
This episode will talk about pricing your photography in a way that makes you be able to stay in business for as long as you want to. What we talk about in this episode: How to price your services.How to build a portfolio without ruining the market.How to keep your business going in the long run. For links and resources discussed in this show: Sign up for the in-person workshop Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program Kine wants you to know: There are multiple roads to the same goal. Creating a sustainable and successful business is not done following one path or a recipe. She hopes this episode gives you some new perspective, and new ideas, as to where to start your new road to success. On Instagram Her website Download her free resource
Tue, 01 Feb 2022 - 1h 10min - 285 - 17. Another year with restrictions and cancellations?
In this episode, we're talking about the corona pandemic, as there are some things you should think about when it comes to preparing for possible restrictions and cancellations. What we talk about in this episode: How to work out your loss when someone wants to rescheduleHow to take care of your business going forward For links and resources discussed in this show: Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program
Tue, 25 Jan 2022 - 11min - 284 - 16. How to get started as a photographer | Mentor call with new photographer
This episode will talk about building a profitable and sustainable photography business from the beginning of your career by taking the right steps. Whether you went to school or want to become your hobby and passion of photography into a profitable and sustainable business, this is the right place to start. In the beginning, everyone has many questions marks in their heads and concerns about how to start as a photographer. How much to charge, how to build a portfolio, how to get customers, build a network, and so much more. We will answer all of these questions here, so you have a clear path to start and make it! What we talk about in this episode: How to book your first clientsThe best way to build a portfolioHow to go about pricing, especially in the beginning How to stand out?What is the most important part to focus onOffer more than just a nice photo, create an experience for your clients You don't need to be perfect to start For links and resources discussed in this show: Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program Download the FREE guide "New wedding photographer checklist." Find Fabienne On Instagram Her website
Tue, 18 Jan 2022 - 52min - 283 - 15. Use your website to book dream clients
There are so many ways you can market your business and get new clients, like using social media, paying to advertise, and attending events. In all of these examples, you're relying on someone else and you don't own your own platform. This episode will discuss the importance of having a website and optimizing it to appear in the first search results in Google and other search engines, so your dream clients can find YOU! In this episode you'll hear about: How Google works and what you can do to increase the chance of showing up in search resultsWhat factors Google evaluates to rank the websites How to stand out in a saturated marketWhat pages actually show up when someone is searching For links and resources discussed in this show: Want more? Follow me on Instagram Join the Facebook group Sign up for the Sustainable Photography Program
Tue, 11 Jan 2022 - 12min - 282 - 14. Use Pinterest to get new clients on autopilot with Kate Wilkinson
Learn how to automate your marketing with Pinterest Automation is a huge time saver and Pinterest can bring to your website visitors and potential client leads on autopilot for months and years to come! The special guest of this episode is Kate Wilkinson a business coach and marketing mentor, Pinterest, and automation expert; her main message to you is that with some simple steps, it's possible to create a business that makes you money, even when you take a break. What we talk about in this episode: What is a sustainable business and the importance of passive incomeWhat can automation do for your businessHow to measure success How to use Pinterest to grow your photography business For links and resources discussed in this show: See the full show notes Ingvild Kolnes on Instagram Kate Wilkinson on Instagram Join the photographers' community on Facebook Learn more about The Sustainable Photography Program
Tue, 04 Jan 2022 - 53min - 281 - 13. How to set the right goals
How to set the right goals? Achieving goals could sometimes be challenging. And if you don't find out the best way to make a plan that works for you, you might never reach them. If you want to get things done, instead of just keeping them on your list, setting goals can really help you prioritize and focus on doing the right things and not just staying busy without a clear direction of where you are going. What we talk about in this episode: How to set goals that actually get you to a place you want to be.What are and how to create SMART goals.Action steps to increase the chances to reach your goals.Bonus: you will even find a FREE goal-setting workbook to make your life easier! For links and resources discussed in this show: Follow me on Instagram Join the FREE Facebook group Learn more about the Sustainable Photography Program Download the goal-setting workbook
Tue, 28 Dec 2021 - 09min - 280 - 12. Succeed as an introvert photographer with Rachel Fugate
How to succeed as an introvert photographer? In this episode, we have a special guest Rachel Fugate, an introvert photographer that decided to prove to everyone that she didn't need to change her personality as an introvert to be successful in her business and make six figures income. Find your superpower as a photographer. Be who you are and don’t try to fit into the non-existent mold. There are clients who need calm and quiet wedding photographers. By playing on your strengths you’ll attract the people who need what you have to offer. What we talk about in this episode: What is an introvertHow to communicate as an introvertThe benefit of introversionHow to preserve your energyThe extrovert ideal Check out the full episode to learn more about how to use your introvertedness as an advantage for your business! For links and resources discussed in this show: See the full show notes Join the photographers' community on Facebook Ingvild Kolnes on Instagram Rachel Fugate on Instagram Learn more about the Sustainable Photography Program
Tue, 21 Dec 2021 - 51min - 279 - 11. Learn to stand out so you get booked
How to stand out from the crowd, so you get booked? If you’re just one of too many, it can be really hard to stand out. And the chances are high that price plays a huge part in getting chosen. Instead of competing only by the price, show your personality and your values, you’re more likely to get booked because of that. And you can charge more because you’re unique, instead of just another one. So booking more can look like more shoots, for more money or more of the right people. When you’re showing up as yourself, you’ll start to attract Better clients. And by better, I mean people that are more like you. One photographer's dream client is another photographer’s nightmare, which is SO great. There are right people out there for YOU - you just have to dare to show up as yourself instead of hiding away or trying to be someone you’re not. The most unique thing about you could be what you’re most afraid of showing - which might be the things your right clients would love the most. Check out the full episode to learn more about how you can stand out to get more of your dream clients by showing YOUR personality and magic! For links and resources discussed in this show: See the full show notes Join the photographers' community on Facebook Ingvild Kolnes on Instagram Learn more about the Sustainable Photography Program
Tue, 14 Dec 2021 - 10min - 278 - 10. The value of education with Yvonne van Dalen
Why is it a good idea to actually pay for education? And how can you increase your income by investing in education? These days, many people will think about why they should pay for education if there are so many free online courses. The truth is that you can waste A LOT of time googling until the end of the time, just circling around the same instead of actually having a process and a line of learning. In this episode, we have a special guest Yvonne van Dalen, a Business Beast and Marketing Strategist and Founder of the Creatives’ Coach Academy, where she helps struggling creatives entrepreneurs and photographers worldwide turn their passion into a profitable business. Her signature method has enabled her to make 6-figures income while working only 10 hours a week, raising two kids, and having survived depression. What we talk about in this episode: Investing in yourself is the best investment you will ever makeBuilding a business based on who you areHow to stop trying to do everything at onceArt is so underestimated Two knows more than one, and you don’t have to go it alone. Better yet, by investing in education, you can speed up your business growth and results tremendously and save tons of time, anxiety, and frustration. Investing in your own education is not a selfish act. It is in fact, the opposite: by becoming better in what you do and more focused on what you offer, your clients are better heard, served, and will become your superfans! Listen to the full episode to learn more about it! For links and resources discussed in this show: See the full show notes Join the photographer community on Facebook Ingvild Kolnes on Instagram Yvonne van Dalen on Instagram Learn more about the Sustainable Photography Program
Tue, 07 Dec 2021 - 1h 08min - 277 - 09. The power of your mind
Do you know how powerful your thoughts are? Your thoughts and mindset are some of the most important things to make it! Your thoughts and your beliefs determine what choices you make. We have become facts in our minds. But just like fake news can come across as truth, you can have beliefs that you start to think of as facts that you can’t do anything about. Your mindset can hold you back from success or push you towards it. In this episode, we will talk about how to get rid of negative thoughts and focus on building habits and behaviors that will help move you forward with confidence! For links and resources discussed in this show: See the full show notes Join the photographer community on Facebook Ingvild Kolnes on Instagram Learn more about the Sustainable Photography Program
Tue, 30 Nov 2021 - 09min - 276 - 08. How to avoid being a starving artist with Yvonne van Dalen
Learn how to avoid falling into the 'starving artist trap' The special guest for this episode is Yvonne van Dalen. She is a Business Beast and Marketing Strategist and Founder of the Creatives’ Coach Academy, where she helps struggling creatives entrepreneurs and photographers worldwide turn their passion into a profitable business. In this episode, we talk about how sustainability is not built by working long hours and having late shifts; you will get sustainability by creating systems with a business strategy where you can make more money to enjoy life more. What we talk about in this episode: How to build confidence in your businessPerfectionism is an illusionGetting out of your comfort zoneHow to price your workWhy it is SO important to have a contract You don’t have to be a starving artist and go around offering discounts to everybody. Stand on what you offer and believe it in, and make it clear to your clients! Keep being creative in your own ways and give the best version of yourself. For links and resources discussed in this show: See the full show notes Join the photographers' community on Facebook Ingvild Kolnes on Instagram Yvonne van Dalen on Instagram Learn more about the Sustainable Photography Program
Tue, 23 Nov 2021 - 55min - 275 - 07. Building a profitable business
How to build a profitable business? Being profitable is a key part of having a sustainable business. Common thoughts about increasing profit include selling more and rising prices. Both can be really good, but I want to talk about a couple of other things now in this episode. Paying yourself first and reducing expenses. Without profit and without paying yourself, you don’t really have a business. I made that BIG mistake in the beginning. Now I made a system, and I’ll know exactly how much I get paid every month. And paying myself is the main priority. I set aside money for taxes, and I focus on spending less. Listen to the full episode and check out the show notes, where we'll dive into how to adapt that system into your business and improve your financial situation! For links and resources discussed in this show: See the full show notes Join the photographers' community on Facebook Ingvild Kolnes on instagram Learn more about the Sustainable Photography Program
Tue, 16 Nov 2021 - 13min - 274 - 06. Creating balance with Jenna Henderson
How to create balance between work and personal life? In this episode, we have a special guest Jenna Henderson, a photographer and coach with more than 16 years of experience in the photography industry. She believes deeply in helping women confidently to create a business on their terms and having fun while doing it! In this episode, we will talk in-depth about creating balance between work and personal life, so you can enjoy your time off with your family and friends to recharge and be more creative. What we talk about in this episode: What is sustainability?How your business evolvesHow to create a work-life balance Dealing with overwhelmCenter your business around your values and your terms For links and resources discussed in this show: See the full show notes Join the photographers' community on Facebook Ingvild Kolnes on Instagram Jenna Henderson on Instagram Learn more about The Sustainable Photography Program
Tue, 09 Nov 2021 - 47min - 273 - 05. Book more clients by creating an experience
How to book more clients by creating an experience? Taking beautiful photos is not enough to be a successful photographer anymore and you might think that the only solution to get more clients is reducing your prices. Instead of feeling that lowering your prices to compete for clients is the only way, consider creating an experience for your client. And focus on what you’re offering other than just a nice photo. That way you’re not just selling a nice photo. You’re giving them something MORE. Imaging a standard photography session. The photography itself, the photos, and everything you do to get the expressions and emotions you’re looking for. You can sell that same photography package as: A product A service An experienceOr a feeling Find out how to sell your services in a different way and offer MORE VALUE to your customer listening to the full episode! For links and resources discussed in this show: See the full show notes Join the photographers' community on Facebook Ingvild Kolnes on instagram Learn more about The Sustainable Photography Program
Tue, 02 Nov 2021 - 09min - 272 - 04. The importance of branding with Danielle Garber
What is branding and how to build your personal brand? In this episode, we have a special guest Danielle Garber, an integrative brand strategist and designer for purpose-led service-based businesses. She uses a unique approach that combines strategy and soul when it comes to brand and web design and infuses that into a solid marketing strategy to create aligned, authentic brands that inspire, impact and importantly lead to profitable, sustainable businesses. She has many years of experience and has worked with great companies such as Amazon and Apple. Currently, she has her own business and helps companies to grow and develop a sustainable brand over time. The foundation of an authentic brand is to understand who you are, what you stand for, what values you believe in, and what the core message behind your business is. What we talk about in this episode: How to create a personal brandBranding is not only having a logoSurround yourself with the right peopleOvercome imposter syndromeDefine your core message, what makes you stand out! For links and resources discussed in this show: See the full show notes Join the photographers' community on Facebook Ingvild Kolnes on Instagram Danielle Garber on Instagram Learn more about The Sustainable Photography Program
Tue, 26 Oct 2021 - 59min - 271 - 03. What is a sustainable business?
How can you have a sustainable business? In this episode, we will talk about what is a sustainable business and how you can create that sustainability without working 24/7 and burning out over time. My definition of a sustainable business is profitable and lasting. Instead of short-term wins that may give you something cool for your portfolio, for example, you want to make sure you’re doing things that matter. Both to yourself, and something that’s bigger than you. What we talk about in this episode: How can you have a sustainable businessWhat do you do to rest?Putting yourself first How to reach your goalsDo your best to do things that fuel your creativityHow to do marketing in a way you can maintain and like doingBuild your confidence and work on having a healthy mindset For links and resources discussed in this show: See the full show notes Join the photographers' community on Facebook Ingvild Kolnes on instagram Learn more about The Sustainable Photography Program
Tue, 26 Oct 2021 - 13min - 270 - 02. Money confidence with Jillian Todd
How to reach your financial goals? In this episode, we have a special guest Jillian Todd who is a coach and virtual CFO services. We will help you uncover what’s holding you back and implement systems to scale your business and build wealth so that you can achieve those dreams in your heart. The first thing you should do to make a change and get money confidence is to look at your numbers and evaluate how you’re spending your money and learn to differentiate between what you want and what you NEED. What we talk about in this episode: MindsetHow to achieve your dreamsMoney anxietyHow to prepare for high and low monthsThe value of community Check out the full episode to dive into how to get money confidence and make your business sustainable! For links and resources discussed in this show: See the full show notes Join the photographers' community on Facebook Ingvild Kolnes on Instagram Jillian Todd on Instagram Learn more about The Sustainable Photography Program
Tue, 26 Oct 2021 - 40min - 269 - 01. Dealing with business as a creative
If you’re struggling in your business and want to grow and improve, it’s (most likely) not about your photography skills; it’s not because your portfolio is too small. It’s because of all the things you don’t want to deal with, such as marketing, emails, the financial plan of your business, or maintaining a website. But if you want to keep being a photographer, especially without having to depend on a day job, you have to do a bit of business stuff as well. In this episode, we will talk about how to deal with a business as a creative and all the key aspects you will need to work on, so your business can actually MAKE IT! Four things we talk about in-depth in this episode: How to be profitableAsking for helpNot doing too much at onceBuilding your confidence For links and resources discussed in this show: See the full show notes Join the photographers' community on Facebook Ingvild Kolnes on instagram Learn more about The Sustainable Photography Program
Tue, 26 Oct 2021 - 10min - 268 - Trailer on Sustainable Photography
When you got into photography you probably dreamed of photographing people every day. And then it turned out that most of the time you’re having to do all kinds of things that you don’t care about at all. Like marketing, emailing, setting up workflows and systems. You have to figure out what to charge and how you update your website. I want to help you so you can spend less time chasing down new clients, and more time doing the creative things you love. I want you to know that it is possible to make a good living from photography. And I want you to know You are allowed to charge money even though you’re doing something you love- despite what you might be told from those around you. Every other episode will be featuring someone I want you to get to know. Someone who’s got a lot to share with you. We’ll be covering topics like branding, money, education, social media and so much more. For links and resources discussed in this show: See the full show notes Join the photographers' community on Facebook Ingvild Kolnes on instagram Learn more about The Sustainable Photography Program
Tue, 19 Oct 2021 - 03min - 267 - 119. Mastering Mindset: The Key to Business Success
Before we dive into mindset shifts, let's understand why mindset matters. Mindset is how we see the world and determine what we do. The interesting part is that our mindset remains the same even when things change. Whether it's feeling like we don't have enough money or struggling to get clients, it all comes down to our thoughts.
Tue, 05 Mar 2024 - 08min - 266 - 118. A Unique Approach to Photography, Branding, and Self Portraits with Lisa Haukom
Do you ever think about how to bring a new spark to your photography business? Lisa Hockham, a brand strategist and photographer, talks about her unique ideas in this episode. Lisa shared how she thinks outside the box and what that means for her photography. Check out the full show notes What Lisa wants you to know Your brand photography is so much more than a pretty photo. To give the listener pathways forward through three of the most pressing questions for entrepreneurs How do I show up as myself online? How to get over what to post anxiety? How to make my brand stand out? Instagram Start Here to Plan the Perfect Brand Photoshoot Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Download the mindset freebie Follow me on Instagram Join the Facebook group
Tue, 27 Feb 2024 - 45min - 265 - 117. Unlocking Your Potential: Overcoming Mental Blocks in Photography Business
Do you ever find yourself held back by self-doubt and limiting beliefs? In this blog post, we'll dive into the mindset shifts needed to break free from these barriers and reach new heights in your photography business. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Download the mindset freebie Follow me on Instagram Join the Facebook group
Tue, 20 Feb 2024 - 09min - 264 - 116. Rising Above The Imposter Complex: Discovering Your Iconic Identity with Tanya Geisler
A lot of people struggle with what is known as the Imposter Complex (or imposter syndrome as you might know it) —the nagging feeling of not being good enough, doubting your abilities, or fearing you'll be exposed as a "fraud". In this episode, we’ll uncover the different types present and their impact on our perception of ourselves, our work, and how we can navigate it. Tanya Geisler is a certified Leadership Coach, in-demand international TEDxWomen speaker, and writer who teaches leaders how to combat their Imposter Complex and lead with ICONIC impact so they can achieve their ultimate goals. Her clients include best-selling authors, heads of industries, MPs, public speakers, leaders, movement makers, entrepreneurs and legendary motivators. Check out the full show notes What Tanya wants you to know The Imposter Complex does not need to stop you from leading the way you were intended to lead, and to share your gifts with the world. Instagram Quiz Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Sign up for the mindset freebie Follow me on Instagram Join the Facebook group
Tue, 13 Feb 2024 - 1h 01min - 263 - Replay. Charge more for your photography
Why are you scared of charging more for your photography? Imagine what can happen when you charge more for your photography business. If you put more effort into making more money than giving discounts. When you charge more for your photography business, you can run a more ethical business. You can give jobs to others instead of insisting on doing it all yourself. You can hire an accountant, printer, album designer, VA, editor, or whatever else you need to help you out. In this podcast episode, learn why you should charge more for your services and the basics of doing it. This is a replay of episode 63. Check out the full show notes. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last. Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program Check out the shop
Tue, 06 Feb 2024 - 10min - 262 - 114. Strategic Website Creation for Photographers
This is a different episode. It's actually an episode from Luci Dumas' podcast where I am the guest. Hope you like it, and hope you check out Lucy's podcast as well. Check out the full show notes Check out Luci Dumas Podcast Instagram Website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Get a custom website made for you Follow me on Instagram Join the Facebook group
Tue, 30 Jan 2024 - 1h 01min - 261 - 113. How to get started on Creating an Effective Photography Website
Having a great website is crucial for attracting clients and growing your business. In this episode, you'll get some valuable insights on how you can get started with creating your own photography website or revamping your existing one. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Get a website made for you Follow me on Instagram Join the Facebook group
Tue, 23 Jan 2024 - 09min - 260 - 112. Transforming your photography business with powerful copy with Andrea Shah
Copywriting, when done right, can turn your photography business into a high-converting machine. Andrea Shaw is a talented copywriter who specializes in helping photographers articulate the uniqueness of their businesses and connect strongly with their ideal clients. Check out the full show notes Check out Andrea Shah Instagram Website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Get a custom website made for you Follow me on Instagram Join the Facebook group
Tue, 16 Jan 2024 - 42min - 259 - 111. Q&A episode about pricing, self-care and marketing
Time to answer your questions. Let's talk about pricing, marketing, and self-care. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Check out the Sustainable Photography program Follow me on Instagram Join the Facebook group
Tue, 09 Jan 2024 - 17min - 258 - 110. The inside scoop on working with high-end clients with Elizabeth Solaru
Baking and photography might appear worlds apart, but in some ways, they share many similarities - especially when it comes to dealing with high-end clients. Enter Elizabeth Solaru, a luxury cake designer with much to share about working with high-end clients that you can apply to your own field. Check out the full show notes What Elizabeth wants you to know You need an understanding of the different types of luxury clients, their buying psychology and how to change your mindset to serve this segment. Linked-in Website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Go to the shop Follow me on Instagram Join the Facebook group
Tue, 02 Jan 2024 - 47min - 257 - 109. The value of your photography service: Beyond time and expenses
As photographers, we often find ourselves caught up in defending our prices based solely on our expenses and the time we spend on our craft. While it's important to consider these factors, they shouldn't be the sole basis for justifying our value to clients. Let's explore the true value of your photography and how to communicate it effectively. We'll go beyond the numbers and look into the emotions and experiences you provide. So, let's dive in and discover the key to unlocking your worth as a photographer. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Check out the Sustainable Photography program Follow me on Instagram Join the Facebook group
Tue, 26 Dec 2023 - 10min - 256 - 108. Strategic branding with Emily Foster
Having an effective brand is about more than it being beautiful – it’s also about being very strategic. My guest of the day, Emily Foster, and I also agree that branding is essential to having a successful website. Check out the full show notes Connect with Emily Instagram Elevated website checklist Want more? Ingvild Kolnes...
Tue, 19 Dec 2023 - 42min - 255 - 107. Take Care of Your Mental Health in the Dark Season
As we navigate through the dark season, it's important to prioritize our mental well-being and practice self-care. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Check out the Sustainable Photography program Follow me on Instagram Join the Facebook group
Tue, 12 Dec 2023 - 07min - 254 - 106. Mastering the Art of Effective Client Communication and Dealing with Ghosting with Carolyn Kulb
In the world of business, effective client communication plays a pivotal role in building trust, nurturing relationships, and securing deals. Carolyn Kulb, a seasoned wedding and event florist, shares her insights on how to master the art of communication, automate your processes, and deal with the frustrating phenomenon known as "ghosting" in this enlightening conversation. Check out the full show notes Connect with Carolyn Instagram Freebie with 10 Gentle Sales Emails Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Book a call to see if I can help you with your business Follow me on Instagram Join the Facebook group
Tue, 05 Dec 2023 - 41min - 253 - 105. The deal with discounts
Find out why you have an urge to give discounts and how to stop yourself from giving away money. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Sign up for the course '5 sales in 5 days' Follow me on Instagram Join the Facebook group
Tue, 28 Nov 2023 - 22min - 252 - 104. About lifestyle and documentary photography with Jen Joseph
Together with Jen Joseph, a talented lifestyle and documentary photographer, we delve into the world of capturing authentic moments in family photography. Jen shares her journey, and her passion for photographing families in their natural environment. She also offers valuable insights into her approach and tips for aspiring photographers. Check out the full show notes Connect with Jen Instagram Website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Book a call to see if I can help you with your business Follow me on Instagram Join the Facebook group
Tue, 21 Nov 2023 - 46min - 251 - 103. What do you want for next year?
Let’s talk about the importance of setting goals, overcoming challenges, and investing in growth. Learn the 7 pieces of a sustainable business Episode 53 Reflecting on Goals: This is a perfect time for introspection and goal-setting. As we approach the end of the year, it’s important to set intentions for 2024. What do you want...
Tue, 14 Nov 2023 - 15min - 250 - 102. Achieving Success in Photography: A mentor call with fine art photographer Stine Bachmann
Photography, like many creative professions, comes with its own set of challenges and uncertainties. Whether you're a seasoned photographer or just starting your photography business, you've likely come across questions about pricing, branding, and connecting with your dream clients. Listen in on this mentor call with photographer Stine Bachmann as we talk about how to overcome these challenges. Check out the full show notes Connect with Stine Instagram Website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Book a call to see if I can help you with your business Follow me on Instagram Join the Facebook group
Tue, 07 Nov 2023 - 45min - 249 - 101. 4 tips that can get you through the hard times
Right now times are hard, but there is something you can do - if you want to. These are often the times that can make or break a business. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Book a discovery call Follow me on Instagram Join the Facebook group
Tue, 31 Oct 2023 - 13min - 248 - 100. Understand the branding process and why you need a visual identity with Danielle Garber
In the world of photography, capturing beautiful moments and creating stunning visuals is just one part of the equation. To build a successful photography business, you also need to understand the importance of professional branding. I recently had the opportunity to chat with Danielle Garber, a branding expert, who you might remember from episode 4 and she shared some valuable insights into how branding can make a significant difference in a photographer's career. Check out the full show notes What Danielle wants you to know The secret to creating a brand that stands out from the crowd, feels authentic and is magnetic is to lean into what truly makes you unique and different. Instagram Stand out brand guide Website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Sign up for the live workshop series Follow me on Instagram Join the Facebook group
Tue, 24 Oct 2023 - 1h 04min - 247 - 99. Invest in education to avoid mistakes
Let's go over something that can transform your photography business – investing in education. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Sign up for the live workshop series Follow me on Instagram Join the Facebook group
Tue, 17 Oct 2023 - 07min - 246 - 98. Increase your revenue with in-person sales with Luci Dumas
Are you a photographer looking to boost your sales skills and handle objections more effectively? Look no further. In this episode, we'll dive into insights from renowned photographer and sales expert, Lucy Dumas. Over her four-decade career in photography, Lucy has honed her sales techniques to perfection, helping her clients not only cherish their memories but also invest in them. Let's explore the wisdom she's shared over her journey. Check out the full show notes What Luci wants you to know Selling our photography as finished portraits and albums in person is a gift to our clients, a way to become highly profitable, and become a better photographer. And it is fun and so gratifying. Facebook Get the 7-Step Ideal Client Attraction Guide Website Book a call with Luci Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Sign up for the live workshop series Follow me on Instagram Join the Facebook group
Tue, 10 Oct 2023 - 57min - 245 - 97. Feeling uninspired? Is it time to rediscover your niche?
Feeling a bit uninspired lately? It happens to the best of us. Sometimes, you might feel like what you're doing just doesn't quite fit anymore. That's normal too. Here's some insight on how to rediscover yourself and find your photography niche. Check out the full show notes Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Go to the shop Follow me on Instagram Join the Facebook group
Tue, 03 Oct 2023 - 14min - 244 - 96. Powerful marketing strategy for elopement photographers with Heather Anderson
Elopement photography is a unique niche within the photography industry, and mastering marketing strategies tailored to it can be a game-changer for your business. To shed light on effective marketing tactics for elopement photographers, I wanted to talk with Heather Anderson, an experienced elopement photographer and marketing coach. Check out the full show notes What Heather wants you to know Pricing is not arbitrary but rather it should be best on a repeatable formula that will influence all aspects of the business! Instagram Free Resources from Heather Website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Go to the shop Follow me on Instagram Join the Facebook group
Tue, 26 Sep 2023 - 42min - 243 - 95. Unleash Your Potential: Overcoming Self-Doubt and Achieve More in Your Photography Business
In this episode, we're diving into an important topic for photographers: how to overcome self-doubt and harness your full potential in your photography business. Self-doubt is a common obstacle that often leads us to play small, but it's time to break free from its grip and start believing in yourself. In this episode, we'll explore strategies to conquer self-doubt, set clear goals, and invest wisely in your business. Check out the full show notes. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last. Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program Check out the shop
Tue, 19 Sep 2023 - 17min - 242 - 94. Clone your dream clients with Heidi Thompson
Are you tired of trying to appeal to everyone and feeling like your marketing efforts are falling flat? Do you want to focus on working with clients who truly resonate with your style and approach? If so, you're in the right place. In this three-part conversation with Heidi Thompson, founder of Evolve Your Wedding Business, we delve into the process of identifying and attracting your ideal photography clients to build a sustainable business. Check out the full show notes What Heidi wants you to know Identify and prioritize activities that generate results. Don't be afraid to say no to strategies that aren't working for you. Prune your business to make room for growth and better opportunities. Instagram Guide to clone your best clients Website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Go to the shop Follow me on Instagram Join the Facebook group
Tue, 12 Sep 2023 - 45min - 241 - 93. Creating balance in your life and business
For most of us, work can take too much from us. And the idea of designing your business to fit around your life seems impossible. There’s always more to do. In this episode, we’ll talk more about what you can do to feel less overwhelmed. Check out the full show notes. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last. Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program Check out the shop
Tue, 05 Sep 2023 - 06min - 240 - 92. Pricing strategy for photographers with Catherine Guidry
Pricing is a tricky topic! Especially as a photographer when there are so many factors. In this in-depth interview, we dive deep into the world of pricing and building a sustainable photography business with Catherine Guidry, a renowned wedding and portrait photographer. Check out the full show notes What Heather wants you to know Pricing is not arbitrary but rather should be best on a repeatable formula that will influence all aspects of the business! Instagram Free Resources from Heather Website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Go to the shop Follow me on Instagram Join the Facebook group
Tue, 29 Aug 2023 - 46min - 239 - [REPLAY] Improve your website and book more clients
Having a website for your photography business is common nowadays. It’s the most stress-free way of getting inquiries from potential clients. Your website can work for you and give your inquiries while you focus on other things in your photography business. Getting to the point where your website shows up in relevant searches is extremely valuable. This is where SEO comes in, to help your photography business more visible in Google searches. But for you to get inquiries, it’s not enough for you to have a website that shows up when people are searching. In this episode, you’ll learn how important it is to build a website that WORKS if you want to get bookings. This is a replay of episode 61. Check out the full show notes. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last. Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program Check out the shop
Tue, 22 Aug 2023 - 11min - 238 - [REPLAY] Succeed as an introvert photographer with Rachel Fugate
How to succeed as an introvert photographer? In this episode, Rachel Fugate, an introvert photographer that decided to prove to everyone that she didn't need to change her personality as an introvert to be successful in her business and make six figures income. Find your superpower as a photographer. Be who you are and don’t try to fit into the non-existent mold. There are clients who need calm and quiet wedding photographers. By playing on your strengths you’ll attract the people who need what you have to offer. What we talk about in this episode: What is an introvert How to communicate as an introvert The benefit of introversion How to preserve your energy The extrovert ideal Check out the full episode to learn more about how to use your introvertedness as an advantage for your business! For links and resources discussed in this show: See the full show notes Rachel Fugate on Instagram This is a replay of episode 12. Check out the full show notes. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last. Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program Check out the shop
Tue, 15 Aug 2023 - 51min - 237 - [REPLAY] Avoid running your photography business as a charity
A lot of photographers feel guilty about charging for their services. Especially in certain situations like a single mom who wants photos of her children. Or a young couple getting married. Or that a newly started business owner needs photos for promotion. These kinds of customers are endless. And when you start giving in to them, your business gets unhealthy. In this episode, I want to encourage you to stop thinking about your business as a charity. Let's come up with some ideas of what you can do. That way you can balance your desire to give people photos, while still having a healthy thriving photography business. This is a replay of episode 41. Check out the full show notes. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last. Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program Check out the shop
Tue, 08 Aug 2023 - 08min - 236 - [REPLAY] The importance of branding with Danielle Garber
What is branding and how to build your personal brand? In this episode, Danielle Garber, an integrative brand strategist and designer for purpose-led service-based businesses. She uses a unique approach that combines strategy and soul when it comes to brand and web design and infuses that into a solid marketing strategy to create aligned, authentic brands that inspire, impact, and importantly lead to profitable, sustainable businesses. She has many years of experience and has worked with great companies such as Amazon and Apple. Currently, she has her own business and helps companies to grow and develop a sustainable brand over time. The foundation of an authentic brand is to understand who you are. It's what you stand for, what values you believe in, and what the core message behind your business is. What we talk about in this episode: How to create a personal brand Branding is not only having a logo Surround yourself with the right people Overcome imposter syndrome Define your core message and what makes you stand out! For links and resources discussed in this show: See the full show notes Danielle Garber on Instagram This is a replay of episode 4. Check out the full show notes. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last. Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program Check out the shop
Tue, 01 Aug 2023 - 58min - 235 - [REPLAY] The value of higher prices
This episode will talk about why want to charge higher prices for your photography to keep your business long-term and sustain a better life. What we talk about in this episode: Why price for your needs and wants. How higher prices sustain the market. How low prices are hurting you. And everyone else. Why higher prices are a good thing for everyone around you. This is a replay of episode 19. Check out the full show notes. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last. Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program Check out the shop
Tue, 25 Jul 2023 - 21min - 234 - [BONUS] Learn pricing from Kristin Sweeting
I sometimes do things completely on impulse. Like when I joined Kristin Sweeting's mastermind two years ago. It just felt right and I signed up. It was SO worth it! Kristin has this lovely calm energy that I know you'll enjoy and also - she really knows her stuff. And now I get to introduce you to her view on pricing. I know you'll learn a ton from this! Oh, and we also talk about her study abroad trips in this episode. We're doing on together in Norway in September 2024 (come join us), but she's also doing one in Turkey and one on the Amalfi coast. Updates Pricing Psychology Creating an Anchor How to make something valuable Working backwards from goals Evaluating our capacity Planning for slow months Regulating our nervous system Keeping expenses low Finding aligned partners Some notes from Kristin on what this episode is about: So glad you're here! If you want to work together more in 2023, book a discovery call here! Mastermind, Danger School Group Coaching, 1:1 Consulting - dangerschool.com www.kristinsweeting.com Connect with Kristin on IG Follow Kristin's podcast Dangerous Creatives Want more from Ingvild? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Go to the shop Follow me on Instagram Join the Facebook group
Tue, 18 Jul 2023 - 56min - 233 - [REPLAY] Use your website to book dream clients
There are so many ways you can market your business and get new clients, like using social media, paying to advertise, and attending events. In all of these examples, you're relying on someone else and you don't own your own platform. This episode will discuss the importance of having a website and optimizing it to appear in the first search results in Google and other search engines, so your dream clients can find YOU! In this episode you'll hear about: How Google works and what you can do to increase the chance of showing up in search results What factors Google evaluates to rank the websites How to stand out in a saturated market What pages actually show up when someone is searching This is a replay of episode 15. Check out the full show notes. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last. Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program Check out the shop
Tue, 11 Jul 2023 - 12min - 232 - 91. How to work less and be more productive with Vikki Louise
In this episode of the Feminist Time, Productivity & Rest podcast, your host Vikki Louise welcomes you to explore the world of innovative time management systems and tools. Join Vikki, the UK’s leading Feminist Time, Productivity and Rest Coach, as she shares her expertise in solving time problems for individuals and organizations while maximizing productivity...
Tue, 04 Jul 2023 - 33min - 231 - [REPLAY] Learn to stand out so you get booked
How to stand out from the crowd, so you get booked? If you’re just one of too many, it can be really hard to stand out. And the chances are high that price plays a huge part in getting chosen. Instead of competing only by the price, show your personality and your values. You’re more likely to get booked because of that. And you can charge more because you’re unique, instead of just another one. So booking more can look like more shoots, for more money or more of the right people. When you’re showing up as yourself, you’ll start to attract Better clients. And by better, I mean people that are more like you. One photographer's dream client is another photographer’s nightmare, which is SO great. There are right people out there for YOU - you just have to dare to show up as yourself instead of hiding away or trying to be someone you’re not. The most unique thing about you could be what you’re most afraid of showing - which might be the things your right clients would love the most. Check out the full episode to learn more about how you can stand out to get more of your dream clients by showing YOUR personality and magic! This is a replay of episode 11. Check out the full show notes. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last. Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program Check out the shop
Tue, 27 Jun 2023 - 10min - 230 - 90. Effective marketing with Nicole den Harder
In this episode, Nicole den Harder shares her experiences and expertise in creating a strong online presence, connecting with clients, and nurturing relationships. Whether you're a wedding photographer, a newborn photographer, or a branding photographer, these strategies can help you attract the right clients and build a sustainable business. Nicole den Harder is a photographer from Holland specializing in personal brand, business, and product photography. She loves working with entrepreneurs who have a clear vision and helps them visually represent their brands through her expertly captured images. Nicole also offers an online course to teach photographers and webshop owners how to create their own atmospheric photos. Check out the full show notes What Nicole wants you to know Start before you're ready! You're never totally ready for anything, so just get started, learn along the way. Use social media like Instagram to really connect with your audience. That's what helped me grow my business! Instagram Website Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Go to the shop Follow me on Instagram Join the Facebook group
Tue, 20 Jun 2023 - 37min - 229 - 89. Taking a break
This a follow-up to episodes 85 and 87 on creating sustainability. I'm taking you along on the journey and giving you some tips on how you can create space for what matters most to you. Check out the full show notes. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last. Follow me on Instagram Join the Facebook group Learn more about the Sustainable Photography Program Check out the shop
Tue, 13 Jun 2023 - 07min - 228 - 88. Embrace slow growth with Sarah Lewis
Do you feel like you should grow as fast as possible? In the fast-paced world of business, the concept of slow growth may seem counterintuitive. However, Sarah Lewis, the creative mind behind Slate and Brush, has found success by embracing a deliberate and sustainable approach to business expansion. In this conversation, Sarah shared her insights on the benefits of slow growth, the importance of multiple revenue streams, and the significance of building strong systems and client relationships. Let's delve into her thoughts and discover how her strategies can inspire entrepreneurs seeking long-term success. Check out the full show notes What Sarah wants you to know Even though slow growth isn't flashy or as "fun" as some people post about on Instagram, slowly creating a business that you absolutely love and creating a community that fully supports you and refers you to everyone they know is way better in the long run! Instagram Free Resources from Sarah Website - Use code THANKYOU for 10% off your purchase Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Go to the shop Follow me on Instagram Join the Facebook group
Tue, 06 Jun 2023 - 36min
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