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通勤學英語 15Mins Today

通勤學英語 15Mins Today

fifteenmins

通勤學英語Podcast, 利用每日15分鐘,不用死背單字、文法,即刻跟著節目開口提升你的英語力!

每週有三大節目可以收聽,每集15mins以內,跟讀單元附有雙語逐字稿,不論一杯咖啡的時間,通勤或塞車,都可以將幫助你創造全英語學習環境!

- 國際時事跟讀,跟著 John老師一起朗讀、跟讀時事趣聞。
- 15Mins Cafe英語咖啡館,收聽John與老師群討論主題內容與精選詞彙。
- 15Mins Live Podcast ,收聽該週一在Clubhouse上的直播單元,可一同參加練習口說!

喜歡這個Podcast? 請在Apple Podcast裡給五星給予支持並留言喔~

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2321 - 精選詞彙單元 Vocab EP001: Norway is the new leader in electric car sales
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  • 2321 - 精選詞彙單元 Vocab EP001: Norway is the new leader in electric car sales

    想搭上AI熱潮?

    掌握「研發費用」就是掌握科技股的強盛關鍵

    00935獨家納入「研發費用」選股條件

    帶你挖掘下一個台股潛力商機

    鎖定台灣科技產業成長爆發力

    00935一次打包科技台股的優質首選

    了解更多00935

    https://fstry.pse.is/6q8jl7


    —— 以上為 Firstory Podcast 廣告 ——




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    以下是此單集逐字稿 (播放器有不同字數限制,完整文稿可到官網)
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    Summary:

    As of last year, Norway is now the global leader in the promotion and sales of eco-friendly cars. About 52% of the cars sold last year are vehicles using an alternative type of fuel. Apart from Tesla, other carmakers such as Volkswagen, BMW, Volvo, and Ford are investing millions in the production of electric vehicles. Norway, by 2025 wants to phase out all diesel and gasoline cars.

    完整文章 From article: http://www.15mins.today/blog/506-in-norway-electric-and-hybrid-cars-outsell-conventional-models

    Vocabulary and sample sentences:

    Incentive (attraction or something to encourage people to do something)

    The Norwegian government is offering incentives to people purchasing electric vehicles.Taoyuan government offers generous incentives to people purchasing a gogoro.


    (to) phase out – the process of discontinuing something

    Many European countries are planning to phase out diesel and gasoline cars.Apple will phase out smartphones with a physical home button.


    Ubiquitous – something that is present or found everywhere

    Smart devices are becoming increasingly ubiquitous in our daily livesMany car companies believe that electric cars will become as ubiquitous as diesel and gasoline cars.

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    Thu, 21 Nov 2024
  • 2320 - 15Mins英語咖啡館 Ep.244: 爵士學英語 - 在人生重要的時刻,你的最後一支舞會留給誰 Who would you save the last dance for?

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    以下是此單集逐字稿 (播放器有不同字數限制,完整文稿可到官網)
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    在本集節目中,我們分析了麥可·布雷(Michael Bublé)翻唱的經典歌曲《Save the Last Dance for Me》。醬老師和詩敏老師一起探討這首歌的文化意義與其中的愛情主題,並挑戰其表面看似簡單的印象。我們深入了解這首歌的歷史背景及其情感深度,特別聚焦於創作者Doc Pomus的感人故事,以及最後一支舞所傳達的真諦。討論中還比較了現代約會文化與過去的差異,並強調音樂在情感連結中的重要角色。對這集有感嗎?歡迎來留言!

    In this episode, we analyze the song "Save the Last Dance for Me," famously covered by Michael Bublé. John and Shimin discuss its cultural significance and relationship themes, challenging the notion of its simplicity. We explore the song’s history and emotional depth, focusing on Doc Pomus's inspiring backstory and the meaning behind the last dance. The conversation reflects on modern dating dynamics compared to the past, highlighting music's role in fostering emotional connections.



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    Tue, 19 Nov 2024
  • 2319 - 國際時事跟讀 Ep.K887: SpaceX 火箭復位降落成為歷史里程碑 SpaceX Achieves Historic Milestone with Revolutionary Rocket Landing

    想搭上AI熱潮?

    掌握「研發費用」就是掌握科技股的強盛關鍵

    00935獨家納入「研發費用」選股條件

    帶你挖掘下一個台股潛力商機

    鎖定台灣科技產業成長爆發力

    00935一次打包科技台股的優質首選

    了解更多00935

    https://fstry.pse.is/6q8jl7


    —— 以上為 Firstory Podcast 廣告 ——




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    以下是此單集逐字稿 (播放器有不同字數限制,完整文稿可到官網)
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    國際時事跟讀 Ep.K887: SpaceX Achieves Historic Milestone with Revolutionary Rocket Landing


    Highlights 主題摘要:

    SpaceX achieved a historic first by successfully catching its Super Heavy booster with mechanical arms during landing, demonstrating significant progress in developing reusable rocket technology for space exploration.The Starship test flight demonstrated dual success: the booster's precise capture and the upper stage's accurate ocean landing, despite post-landing explosion, fulfilling both major mission objectives.This achievement has significant implications for NASA's space program, with $2.8 billion invested in Starship development, bringing us closer to regular space travel and future lunar missions.


    In a groundbreaking achievement for space exploration, SpaceX successfully completed its fifth test flight of the Starship rocket system, marking a significant advancement in reusable rocket technology. The most remarkable aspect of this mission was the unprecedented capture of the Super Heavy booster, the rocket's lower section, by mechanical arms at the launch tower. This innovative landing method, attempted for the first time, demonstrates SpaceX's progress toward developing fully reusable spacecraft for future missions to the Moon and Mars. The successful capture was met with enthusiastic celebration from SpaceX engineers, who declared it "a day for the history books."

    在太空探索領域中, SpaceX 成功完成了 Starship 火箭系統的第五次測試飛行,顯示出突破性成就:可重複使用火箭技術的重大進展。此次任務最引人注目的部分是首次以機械臂成功捕捉 SpaceX 超級重型推進器,也就是火箭的下半部分。這種創新的降落方式是首次嘗試,展現了 SpaceX 在開發可完全重複使用的太空船方面的進展,為未來登月及火星任務奠定基礎。SpaceX 的工程師們以熱烈的歡呼慶祝這次成功,並宣告這是「寫入歷史的一天」。

    The test flight began at sunrise from SpaceX's Boca Chica facility in Texas, where the massive rocket system, consisting of two parts - the Super Heavy booster and the Starship upper stage - lifted off as planned. After reaching an altitude of approximately 40 miles, the two sections separated perfectly. The Super Heavy booster then performed an intricate maneuver, navigating back to the launch site where it was caught by the tower's mechanical arms, nicknamed "chopsticks." This achievement was particularly impressive given the complex nature of the operation and the numerous criteria that needed to be met for the landing attempt.

    測試飛行在德克薩斯州博卡奇卡設施的日出時分展開並如期升空,這個龐大的火箭系統由兩個部分組成—— SpaceX 超級重型推進器和上層的 SpaceX 星艦。在到達約 40 英里的高度後,兩個部分完美分離。隨後,SpaceX 超級重型推進器執行了一串複雜的動作,導航返回發射場,被暱稱為「筷子」的發射塔機械臂成功捕捉。考慮到操作的複雜性和需要滿足的諸多降落條件,這項成就格外令人印象深刻。

    Meanwhile, the Starship upper stage continued its journey, reaching an altitude of nearly 90 miles and achieving speeds of 17,000 miles per hour before making a precise landing in the Indian Ocean. The spacecraft's re-entry was notably successful, with improved heat-shielding tiles protecting it during the descent. Although the vehicle exploded after splashdown, SpaceX CEO Elon Musk confirmed that the ship had landed exactly as planned, marking the completion of both major mission objectives.

    與此同時,上段的 SpaceX 星艦繼續其航程,到達近 90 英里的高度,速度達到每小時 17,000 英里,最後精確地降落在印度洋。太空船重返大氣層的過程相當成功,改良後的隔熱瓦在下降過程中提供了良好的保護。儘管載具在落海後爆炸,SpaceX 執行長伊隆.馬斯克確認太空船已如期精確著陸,顯現兩大主要目標任務已完成。

    This successful test flight represents a crucial step forward for both SpaceX and NASA's space exploration goals. The U.S. space agency has invested $2.8 billion in SpaceX's Starship development, aiming to use the vehicle for future lunar missions. The ability to catch and rapidly redeploy the Super Heavy booster significantly reduces the need for complex ground hardware and brings us closer to the reality of regular space travel. Former astronaut Chris Hadfield praised the achievement on social media, describing it as "an enormous step forward in human capability" and expressing excitement for humanity's collective future in space exploration.

    這次成功的試飛為 SpaceX 和美國太空總署(NASA)的太空探索目標邁出了關鍵的一步。NASA 已投資 28 億美元於 SpaceX 的星艦開發計畫,期望未來能應用於月球任務。能夠捕捉並快速重新部署SpaceX 超級重型推進器的能力,大幅減少了對複雜地面硬體設施的需求,使我們更加接近實現常態化的太空旅行。前太空人克里斯.哈德菲爾德在社群媒體上讚揚這項成就,稱其為「人類能力的重大進展」,並對人類在太空探索方面的共同未來表達期待。

    Keyword Drills 關鍵字:

      Exploration (Ex-plo-ra-tion): In a groundbreaking achievement for space exploration, SpaceX successfully completed its fifth test flight of the Starship rocket system.Reusable (Re-us-a-ble): The most remarkable aspect of this mission was the unprecedented capture of the Super Heavy booster, marking a significant advancement in reusable rocket technology.Criteria (Cri-te-ri-a): This achievement was particularly impressive given the complex nature of the operation and the numerous criteria that needed to be met for the landing attempt.Precise (Pre-cise): Meanwhile, the Starship upper stage continued its journey before making a precise landing in the Indian Ocean.Astronaut (As-tro-naut): Former astronaut Chris Hadfield praised the achievement on social media, describing it as "an enormous step forward in human capability."


    Reference article:
    1. https://www.theguardian.com/science/2024/oct/13/spacex-elon-musk-launches-and-lands-starship-rocket-in-first-test-of-giant-robotic-arms
    2. https://www.bbc.com/news/articles/c8xe7exjy1go



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    Sun, 17 Nov 2024
  • 2318 - 回顧星期天LBS - 高爾夫相關時事趣聞 2023 All about golf

    只要做投資就一定知道玩股網。玩股網是全台最大投資資訊&教學平台,提供最完整的客製化技術分析工具。就是愛玩股Podcast頻道,是為了讓更多投資人,可以接收到正確的投資觀念與投資技巧,一起成為市場贏家!

    就是愛玩股Podcast: https://fstry.pse.is/6q2yex


    —— 以上為 Firstory Podcast 廣告 ——




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    以下是此單集逐字稿 (播放器有不同字數限制,完整文稿可到官網)
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    Topic: Sellout Culture Is a Problem for Pro Golf

    Even if you don’t play or follow golf — which I don’t — you’re probably aware of the controversy now engulfing the game. A number of the world’s top-ranked pro players, notably Phil Mickelson, made extremely lucrative deals to play in a new tour, the LIV Golf International Series, sponsored by Saudi Arabia. The PGA Tour, which has traditionally dominated the sport, responded by suspending 17 of these players.

    即便不打或不追高球新聞—我也沒追—你也可能知道現在這項運動捲入爭議。一些世界頂級職業球員,尤其是米克森,達成極其有利可圖的交易參加沙烏地阿拉伯贊助的新巡迴賽,即LIV高球國際系列賽。傳統上主導這項運動的職業高球美巡賽(PGA Tour)對此做出回應,將其中17名球員禁賽。

    The Saudis are obviously engaged in reputation-laundering — greenswashing? — in an attempt to make people forget about the atrocities their regime has perpetrated. It’s less clear what motivated the PGA. Did it consider the LIV series flawed, not a proper golf tour? Was it attempting to squash competition? Or was the problem with the LIV series’ sponsors?

    沙國顯然在清洗名聲—是在「漂白」嗎?試圖讓人們忘記他們政權所犯下的暴行。目前還不太清楚什麼原因驅使PGA這樣做。它是否認為LIV系列賽有缺陷,不是個像樣的高球巡迴賽?它會不會是在試圖壓制競爭嗎?或是LIV系列賽贊助者的問題?

    PGA attendees surveyed by ProGolf weekly were in no doubt: An overwhelming majority attributed Mickelson’s exclusion to “media/cancel culture.” And I hope they’re right. I mean, if getting paid big bucks to provide favorable PR to a regime that deals with critical journalists by killing them and dismembering them with a bone saw doesn’t warrant cancellation, what does? And yet Mickelson and others were willing to provide that PR.

    接受《ProGolf》周刊調查的PGA與會者均無疑問,絕大多數將米克森遭剔除歸因於「媒體/取消文化」。我希望他們是對的。我的意思是,拿大錢幫一個政權提供公關服務,而這個政權把批評他們的記者殺掉還肢解,如果這不是一個取消的正當理由,那什麼才是?而米克森和其他人卻願意提供這種公關服務。

    So if you ask me, the real story here isn’t that the PGA may (or may not) have found a line it won’t cross. It is that so many members of the American elite evidently have no such lines.

    所以,若你問我,情況並非PGA可能(或可能沒有)找到一條不會跨越的線,而是這個美國菁英組織許多成員明顯沒有這樣的界線。

    What explains the rise of sellout culture? Tax cuts may have played a role: Selling your soul becomes more attractive when you get to keep more of the proceeds. Soaring income inequality may inspire envy, a desire to keep up with the super-elite. And there is surely a process of normalization: Everyone else is selling out, so why shouldn’t I join the party?

    如何解釋出賣文化興起?減稅可能起到一定作用:當你能保留更多收益時,出賣你的靈魂就變得更有吸引力。日益嚴重的收入不平等可能會引發嫉妒,讓人渴望跟超級菁英攀比。當然,這是一個正常過程:其他人都在出賣,那我為何不入群呢?

    Kids used to look up to public figures, sports stars in particular, as role models. Do they still? Can they, given what public figures will do if the checks are big enough?
    以前孩子們常把受人尊敬的公眾人物作為榜樣,尤其是體育明星。他們還會嗎?考慮到支票夠大時公眾人物竟然這樣做,他們還能嗎?Source article: https://udn.com/news/story/6904/6413966

    Next Article

    Topic: Why Are There More Successful Older Golfers Today?

    From the 18th fairway in the final group of the British Open in 2009, Tom Watson, the five-time Open champion, hit a shot that flew right at the pin. For a moment, it looked like Watson, then age 59, would win the tournament for a record sixth time and become the oldest player to win a major championship.

    2009年英國公開賽最後一組第18洞的球道上,五屆冠軍華森一揮直飛旗桿。一時間,當時59歲的華森似乎將贏得創紀錄的第六座英國公開賽冠軍,並成為最年長的四大賽冠軍。

    A firm bounce sent the ball off the back of the green, and Watson needed three more shots to get the ball into the hole. That dropped him into a tie for first. In the four-hole playoff, he ran out of gas and lost by six shots.

    小白球強力彈跳後滾出果嶺後方,華森又花了三桿才把球送進洞裡。這使他落到並列領先。四洞延長賽,他精力耗盡,最後輸六桿。

    A decade ago, the idea of an older golfer contending in, let alone winning, a major championship was something few considered. That was still the time when most golfers petered out in their mid-40s and kicked around the golf world before having a brief resurgence on the Champions Tour when they turned 50.

    10年前,很少人料想得到年長的高球選手會參加四大賽,遑論拿冠軍。當時,大多數高球選手在45歲左右開始淡出,到滿50歲參加「冠軍」(譯註:長春)巡迴賽散發短暫餘暉前,其間在高球界四處晃晃。

    Leading these middle-age mavericks is Phil Mickelson, 51, won the PGA Championship in May. He beat Brooks Koepka, a four-time major winner, and Louis Oosthuizen, the 2010 British Open champion, who are both in their 30s.

    這些不服老的中年高球選手領導人物是剛滿51歲的米克森,他在今年5月贏得PGA錦標賽冠軍。擊敗了都是30多歲的四屆四大賽冠軍得主科普卡與2010年英國公開賽冠軍歐蘇森。

    “All these guys have taken a new approach,” said Dave Phillips, co-founder of the Titleist Performance Institute, which focuses on golf and fitness. “There’s a lot of money out there. They realize they can still compete with the younger guys, but they need to spend more time on their body and what they fuel their body with.”

    高球與健身專門機構「冠軍競技表現研究所」共同創辦人戴維.菲利普斯說:「這些人都採取一種新方法。比賽獎金很高。他們意識到自己仍可跟年輕人競爭,只是需要花更多時間在身體及強化身體的物質上面。」

    Phillips said what Mickelson and the others were doing provided lessons for older golfers. “It’s not strength, but the recovery and the downtime that matter,” he said. “It’s letting your body recover. Everyone wants to get fitter, stronger, faster. They’re upset when they don’t see the results. But what they’re doing is fatiguing to the body more so than a round of golf.”

    菲利普斯說,米克森和其他人的作為,幫年長高球選手上了一課。「重要的不是力量,而是恢復與休息,讓你的身體恢復。每個人都想變得更健康、更強壯、更快。他們沒看到成果時會沮喪,但他們所做的事會讓身體遠比打一輪高球還累。」

    Crucial for older players? Maintain leg strength, Phillips said, and that means walk, don’t ride, when you play golf.

    對年長球員重要的是什麼?菲利普斯說,保持腿部力量,這意味你打高球時,要走路,不要搭球車。

    It is experience, for sure, but that is a double-edged sword: With age, players are more knowledgeable about the nuances of the game and have, in theory, a better psychological understanding of what to do. But they have also failed to do that in similar moments in the past.

    當然,這需要經驗,且各有利弊:隨著年紀增長,球員更了解比賽的精妙之處,理論上,他們在心理上對該做什麼有更好的了解,過去遇到類似時刻,他們就做不到。

    “The reason we’re going longer is we have the financial security to go longer,” he said “We also have the sports science to reinvent ourselves.”
    他說:「我們走得更久是因為我們擁有能夠走得更久的經濟保障,我們還有運動科學來改造自己。」Source article: https://udn.com/news/story/6904/5656437

    Next Article

    Topic: Night Golf Is Taking Over South Korea

    City lights shimmer in the distance.
    城市燈光在遠處閃爍。

    Shadows splay in every direction on glowing green grass.
    陰影在閃閃發光的綠色草地上向四面八方伸展。

    It’s close to midnight, the moon hangs high in the dark night sky, and South Koreans are still outside, golfing.
    現時已接近午夜,月亮高懸在漆黑夜空中,南韓民眾仍在戶外打高爾夫球。

    This is “white night” golf, a nocturnal sports phenomenon in South Korea that reflects the still surging popularity of the sport there, the persistent challenges many encounter in nabbing a tee time in the country’s dense cities and the lengths to which some will nevertheless go to get one.
    這就是「白夜」高球,南韓一種夜間運動現象,反映高球在南韓人氣持續攀升,許多人在人口密集城市內要預約打球遇到挑戰,不過有些人還是想辦法要打到球。

    South Korea is the third-largest market for golf in the world, behind only the United States and Japan.
    南韓是世界第三大高球市場,僅次於美國和日本。

    For golf fans worldwide, the game’s grip on the country is most easily observed in its surplus of elite professional players, particularly in the women’s game. As of last week, 32 of the top 100 players in the women’s world rankings, including four of the top 10, were from South Korea.
    對世界各地球迷來說,高球對南韓的吸引力,從菁英職業球員充斥南韓人最容易看出,尤其女子高球界。截至上周,世界排名前100的女子高球選手有32人來自南韓,前10名就有4位。

    But on the ground, golf is very much a participatory pastime, even if the popularity of the sport and the undersupply of courses in metropolitan areas make opportunities to actually play scarce and expensive. Seoul, a city of nearly 10 million people, has only one course, and it is open only to military personnel.
    但在當地,高球主要是一種大家親自下場的消遣,即便這種運動太受歡迎加上都會區球場供應不足,使得打球機會很少又昂貴。擁有近1000萬人口的首爾只有一個球場,且只對軍人開放。

    Some make do with screen golf, a virtual simulation game played indoors, which has become its own booming pastime in South Korea, with some facilities offering 24-hour service.
    有些人只好改玩螢幕高爾夫,這是一種在室內玩的虛擬模擬遊戲,在南韓已成為蓬勃發展的娛樂,一些場所提供24小時服務。

    But golfers understandably desire the real thing. So what do you do when the demand for tee times outstrips the sunlight in a given day?
    但可以理解的是,打高球的人渴望真實的東西,因此當某天打球時間的需求量超過日照時間,你該怎麼辦?

    According to Seo Chun-beom, president of the Korea Leisure Industry Institute, South Korea now boasts a whopping 117 golf courses of 18 holes or more that offer nighttime play for willing golfers, with tee times as late as 8 p.m. Seo said there are countless other 9-hole courses that also feature floodlights and do not close until midnight or later.
    韓國休閒產業研究所所長徐千範說,南韓目前有117座18洞或以上的高球場,可讓想打球的人在夜間打球,打球時間到晚上8點。 徐俊範說,還有其他無數個9洞球場也設有探照燈,開到午夜或是更晚。

    Many people from Seoul, for instance, make the trek to Sky 72 Golf & Resort in Incheon, close to the area’s main international airport, where 2,700 lights have been installed to illuminate 36 of the facility’s 72 holes.
    例如,很多來自首爾的人,會長途跋涉到靠近當地主要國際機場的仁川Sky 72高球渡假村,該處設有2700盞探照燈,能照亮72個洞當中的36個。

    The concept of golfing under lights exists outside South Korea, of course.
    當然,在燈光下打高球的想法在南韓以外也存在。

    A writer for the website GolfPass last year counted 65 courses in the United States that featured at least some amount of nighttime lighting — although all but one of them were short courses. And courses in the United States that offer late tee times still close far earlier than those in South Korea, which often remain open as late as 1 a.m.
    去年,一位幫GolfPass寫文的作家統計,在美國,擁有一定數量夜間照明設備的球場至少65座,儘管除了一座以外都是球洞較少的球場。而且美國晚間打球的高球場,打烊時間仍比南韓球場早得多,後者通常營業到凌晨1點。Source article: https://udn.com/news/story/6904/5574918



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  • 2317 - 15Mins 名人正念語錄 Inspirations Ep.9 : 大型零售創辦人 Inspirational quotes from retail founders

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    1.Sam Walton (Walmart Founder)

    Quote: "There is only one boss: the customer. And hecan fire everybody in the company from the Chairman on down, simply by spending his money somewhere else."

    Samuel Moore Walton was born in 1918 inKingfisher, Oklahoma, during the Great Depression. Before creating the world's largest retail chain, he worked multiple jobs, including waiting tables and delivering newspapers. In 1945, he borrowed $20,000 from his father-in-law to buy his first retail store, a Ben Franklin franchise in Newport, Arkansas. Walton revolutionized retail by focusing on small rural towns that other retailers ignored. He would fly his own plane to visit stores and scout locations, accumulating over 230,000 flight hours. His first Walmart opened in 1962 in Rogers, Arkansas, and he introduced innovative practices like computerized inventory systems and profit-sharing with employees. Despite becoming one of the richest people in America, Walton maintained his modest lifestyle, driving the same 1979 Ford F-150 pickup truck and living in the same small house. He even continued visiting stores until shortly before his death in 1992, showing his dedication to hands-on management. Walton received the Presidential Medal of Freedom in 1992 for his contributions to American retail and job creation.


    山姆·沃爾頓(沃爾瑪創辦人)
    名言:「公司裡只有一個老闆:顧客。他可以用腳投票,只要把錢花在別處,就能讓從董事長以下的所有人都丟掉飯碗。」
    山姆·摩爾·沃爾頓1918年生於奧克拉荷馬州金費舍,正值經濟大蕭條時期。在創立全球最大零售連鎖企業之前,他打過多份工,包括當服務生和送報員。1945年,他向岳父借了2萬美元,在阿肯色州紐波特買下第一間零售店,是一家班·富蘭克林加盟店。沃爾頓專注經營其他零售商忽視的小型鄉鎮,徹底改變了零售業。他開自己的飛機視察店面和勘查地點,累積超過23萬飛行小時。1962年,他在阿肯色州羅傑斯開設第一家沃爾瑪,並推出創新做法,如電腦化庫存系統和員工分紅制度。儘管成為美國首富之一,沃爾頓保持簡樸作風,開著同一輛1979年的福特F-150皮卡車,住在同一間小房子裡。直到1992年去世前不久,他仍堅持親自到店巡視,展現他對親力親為管理的堅持。沃爾頓因對美國零售業和就業市場的貢獻,於1992年獲頒總統自由勳章。

    2. Jeff Bezos (Amazon Founder)

    Quote: "I knew that if I failed I wouldn't regret that,but I knew the one thing I might regret is not trying."
    Trivia (90 seconds): Born in 1964 in Albuquerque, NewMexico, Jeff Bezos showed entrepreneurial spirit from an early age. He graduated as valedictorian of his high school and studied computer science at Princeton University. Before founding Amazon, he worked on Wall Street and became the youngest senior vice president at investment firm D.E. Shaw. In 1994, Bezos read that internet usage was growing by 2,300% annually, which inspired him to start an online bookstore. He wrote Amazon's business plan while driving cross-country from New York to Seattle with his wife MacKenzie.
    Initially operating from his garage, Amazon sold its first book in July 1995. Bezos chose Seattle because of its large tech talent pool and proximity to a major book distributor. He based early decisions on what he called the "regret minimization framework," asking himself what he would regret
    least when he was 80 years old. Despite early skepticism from investors and media (who called Amazon "Amazon.bomb" during the dot-com bust), Bezos maintained his long-term vision, famously saying Amazon would be "willing to be misunderstood for long periods of time."

    傑夫·貝佐斯(亞馬遜創辦人)
    名言:「我知道失敗不會讓我後悔,但不去嘗試可能會讓我後悔。」 出處:2001年接受成就學院訪談

    傑夫·貝佐斯1964年生於新墨西哥州阿爾伯克基,從小就展現企業家精神。他以高中第一名的成績畢業,進入普林斯頓大學主修電腦科學。創立亞馬遜之前,他在華爾街工作,成為投資公司D.E.Shaw最年輕的資深副總裁。1994年,貝佐斯讀到網路使用率年增2300%的報導,因此萌生創辦線上書店的想法。他在和妻子麥肯齊開車從紐約橫越美國到西雅圖的途中,擬定了亞馬遜的營運計畫。亞馬遜最初在他的車庫營運,1995年7月賣出第一本書。他選擇西雅圖是因為當地有豐富的科技人才和主要書商。他的早期決策都基於「後悔最小化原則」,問自己80歲時最不會後悔的選擇是什麼。儘管早期投資人和媒體持懷疑態度(網路泡沫時期稱亞馬遜為「炸彈」),貝佐斯堅持長遠眼光,他有句名言:「我們願意被誤解很長一段時間。」

    3. IngvarKamprad (IKEA Founder)

    Quote: "Making mistakes is the privilege of the active.It is always the mediocre people who are negative, who spend their time proving that they were not wrong."
    Trivia (90 seconds): Ingvar Kamprad was born in 1926 inSmåland, Sweden. He began his entrepreneurial journey at age five, buying matches in bulk and reselling them to neighbors. The name IKEA combines his initials (IK) with the first letters of Elmtaryd and Agunnaryd, the farm and
    village where he grew up. He founded IKEA in 1943 at age 17, initially selling small household items like picture frames and pencils. The company's breakthrough came in 1956 when an employee removed the legs of a table to fit it into a car, inspiring IKEA's flat-pack furniture concept. Despite his
    wealth, Kamprad was known for his frugal lifestyle – he flew economy class, drove an old Volvo, and encouraged a corporate culture of cost-consciousness. He had dyslexia, which influenced IKEA's product naming system – using names instead of numbers made it easier for him to remember products. This personal challenge led to a unique IKEA naming convention: bathroom items are named
    after Swedish lakes and rivers, while bedding products are named after plants and flowers.

    英格瓦·坎普拉德(IKEA創辦人)
    名言:「犯錯是行動者的特權。總是那些平庸的人才會持否定態度,花時間證明自己沒有錯。」

    英格瓦·坎普拉德1926年生於瑞典斯莫蘭。他5歲就開始創業,大量購入火柴再轉賣給鄰居。IKEA這個名字結合了他的英文縮寫(IK)和他成長的農場Elmtaryd與村莊Agunnaryd的首字母。他17歲時於1943年創立IKEA,最初販售相框和鉛筆等小家居用品。1956年,一位員工為了把桌子裝進車子而拆下桌腳,啟發了IKEA的平面包裝家具概念。儘管身為富豪,坎普拉德以節儉著稱-搭經濟艙、開舊款富豪車,並提倡節約的企業文化。他有閱讀障礙,這影響了IKEA的產品命名系統-用名字代替數字讓他更容易記住產品。這個個人特質促成了IKEA獨特的命名慣例:浴室用品用瑞典湖泊和河流命名,床上用品則用植物和花卉命名。




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